Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, 黎巴嫩
标题Who did it first? McDonald's vs. Alexander Wang
广告公司
广告战役 Who did it first? McDonald's vs. Alexander Wang
广告主 McDonald's
品牌 McDonald's
首次发布日期
行业领域 餐馆与快餐
广告口号 @AlexanderWang WE DID IT FIRST!
剧情简介 Alexander Wang “drew inspiration” from our paper bag to launch his new handbag. ​ We called him out and we served it as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first. ​ Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
哲学 We called Alexander Wang out after seeing his post and we served our reply as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first.
问题 Alexander Wang “drew inspiration” from our paper bag to launch his new handbag.
结果 Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
媒体类别 社交媒体
长度
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首席创意官
首席创意官
创意总监
Chief Operating Officer
Regional Managing Director
客户总监
Social Media Director
客户经理
美术指导

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