|标题||Tailgating Kills 1|
|广告公司||Saatchi & Saatchi Dubai|
|广告主||Road and Transport Authority Dubai|
|品牌||Road and Transport Authority Dubai|
|广告口号||Tailgating kills. Keep a safe distance.|
|剧情简介|| Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior.|
It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger.
|首席创意官||Komal Bedi Sohal|
|Creative Director, Art Director||Raja Rizkallah|
|Senior Copywriter||Tala Ali|
|客户总监||Karim Al Kari|
|Head of Production||Wael Said|
|Additional Credit||Richard Copping|
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