| 标题 | The fasting pixels |
| 广告公司 | Leo Burnett Riyadh |
| 广告战役 | The fasting pixels |
| 广告主 | McDonald's |
| 品牌 | The Ramadan bundle |
| 首次发布日期 | 2018 |
| 行业领域 | 餐馆与快餐 |
| 哲学 | Ramadan, the holy month whereby Muslims across Saudi Arabia fast during day-time to purify their souls are bombarded with mouthwatering food commercials. For many Saudis this creates frustrations towards food brand. Ramadan, the Holy Month that all Muslims wait for to “purify their souls” and bound to fast until the sunset. But on this occasion, the city is flooded with food images tempting the people while they are fasting. In Saudi, the culture is to pixelate everything that is tempting. So, we pixelated each food item during the day in several malls, then revealed it at night, along with the Ramadan bundle. |
| 媒体类别 | 互动 |
| 长度 | |
| 首席创意官 | Bechara Mouzannar |
| Chief Operating Officer | George Maktabi |
| Reginal ECD | Mohammed Bahmishan |
| Creative director | Alexandre Choucair |
| Group Communication Director | Fady Yamak |
| 联合创意总监 | Thierry Chehab |
| 联合创意总监 | Ehab Armanious |
| 美术指导 | Andre Freiha |
| 美术指导 | Andreas Achjian |
| Animator | Peter Aoun |
| Producer | Jessica Youness |
| 摄影师 | Cedric Ghosoub |
| Production house | Optix |