The Most Creative Campaigns, Brands
and Agencies in Automotive
WHILE INNOVATION REMAINED IMPORTANT, MANY OF THE MOST-AWARDED AUTO CAMPAIGNS WERE DRIVEN BY STORY.
The creative landscape in the automotive sector looks familiar this year, with Volvo, VW and Mercedes-Benz still jostling for position in the top five (pursued in sixth place by Jeep, with its loveable Groundhog Day tribute). This meant that Forsman & Bodenfors passed the chequered flag first with not one but two editions of the E.V.A. Initiative – focused on safety equality – in the top five. But let’s shine a searchlight on BMW’s superb Cold War thriller “The Small Escape” at number two, which also enabled Jung Von Matt to accelerate into second place in the list of best-performing agencies. Interesting to note that both BMW and Mercedes (“Bertha Benz”) achieved awards show glory with reality-inspired stories, which may set a trend. Copywriters: start your inspiration engines.
The creative landscape in the automotive sector looks familiar this year, with Volvo, VW and Mercedes-Benz still jostling for position in the top five (pursued in sixth place by Jeep, with its loveable Groundhog Day tribute). This meant that Forsman & Bodenfors passed the chequered flag first with not one but two editions of the E.V.A. Initiative – focused on safety equality – in the top five. But let’s shine a searchlight on BMW’s superb Cold War thriller “The Small Escape” at number two, which also enabled Jung Von Matt to accelerate into second place in the list of best-performing agencies. Interesting to note that both BMW and Mercedes (“Bertha Benz”) achieved awards show glory with reality-inspired stories, which may set a trend. Copywriters: start your inspiration engines.
Most awarded
campaigns, brands &
agencies in
Automotive in
2020
Most awarded
campaigns, brands and
agencies in
Automotive in
2020
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Volvo |
| 2 |  |
Volkswagen |
| 3 |  |
BMW |
| 4 |  |
Mercedes-Benz |
| 5 |  |
Toyota |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Forsman & Bodenfors Göteborg |
| 2 |  |
Jung von Matt AG, Hamburg |
| 3 |  |
antoni GmbH, Berlin |
| 4 |  |
Dentsu Creative, Amsterdam |
| 5 |  |
INNOCEAN Europe, Frankfurt am Main |
Watch
5. Volvo / The E.V.A. Initiative 2
11. Citroën's 100 Anniversary / 100 years making history board
| 标题 | 100 years making history board |
| 广告公司 | HOY by Havas |
| 广告战役 | 100 years making history |
| 广告主 | Citroën |
| 品牌 | Citroën's 100 Anniversary |
| 首次发布日期 | 2019 / 10 |
| 产品 | Institutional |
| 行业领域 | 汽车 |
| 剧情简介 | On 2019 Citroën celebrated a century of life with a campaign specially developed, in which print & design take center stage. A story told in 100 illustrations that describe the progress of the world and how Citroën is part of this future ahead. Every year is one piece. And each illustration, accompanied by a reference text that tells the milestones of the year and the Citroën model in vogue at the time. Also, all the 100 pieces come alive (motion design) and can be viewed and downloaded from www.citroenargentina.com.ar/centenario for Desktop or Smartphone. The campaign ended with the publication of a book in which the most important year of each decade came to life through an Augmented Reality app also especially developed. In Argentina, collection books, in between cars fans is a huge thing. |
| 媒体类别 | 案例研究 |
| Managing Directors | Pedro Di Risio, Ernest Riba |
| Executive Creative Directors | Federico Plaza Montero, Nicolás Zarlenga |
| Head of Client Services and Business Development | Lucila Castellani. |
| Head of Production | Emiliano Alvarenga |
| Creative Director | Juan Martín Muiño |
| Head of Art | Fernando Oltolina |
| Motion Designer | Matías Rossi |
| UX/UI Designer - Front End Developer | Pablo Fuentes. |
| Developer | Roberto Sánchez. |
| Creative Team | Laura Valle García, Bárbara Gedacht, Ekaterina Olortegui, Juan Marzari, Cristian Tarzi, Gonzalo Paz. |
| Design & Development Team | Alejo Becerra, Emilia Teperman, Emmanuel Trimigliozzi, Amparo Guindon, Octavio Arboiro, Stefanía Adam, Tomás Aguilar. Betsabé Tinoco, Daniel Herrera, Karen Cortés, Jaime Albañil, Wolf Diaz, Tommy Pachoba, Jaime Albañil, Jose Correa. |
| Account Executives | Belén de Bartolo, María Eugenia Garrafo, Andres Gori. |
| Webmaster | María Paz Badino. |
| Strategist Coordinator | Nicolás Cáceres |
| Strategist | Thomas Contramaestre. |
| Ilustration | Javier Reboursin |
| App AR | Mobillers |
