The Most Creative Campaigns, Brands
and Agencies in Transport & Tourism
Alternatives to crowded cities, cardboard boxes and a legendary Australian featured in some of the most moving travel campaigns.
Some of the biggest hits in transport and tourism were more about mobility than travel. Take the wonderful “Boxes” spot for Uber from Forsman & Bodernfors, which was all about unlocking traffic-clogged cities. Similar yet entirely different was Jung Von Matt’s genius idea of turning an Adidas sports shoe into an annual ticket, to persuade young people to take the subway. McCann New York scored big with an album featuring a selection of love songs that overturned gender clichés – all to promote MGM Resorts in Las Vegas, the marriage capital of the U.S. For Australia, Droga 5 created a mock trailer for a film featuring Crocodile Dundee’s hapless son. Elsewhere, a surf photographer abandoned the beaches of paradise for the storm-battered Lofoten archipelago in Norway, where he found a different kind of nirvana.
Some of the biggest hits in transport and tourism were more about mobility than travel. Take the wonderful “Boxes” spot for Uber from Forsman & Bodernfors, which was all about unlocking traffic-clogged cities. Similar yet entirely different was Jung Von Matt’s genius idea of turning an Adidas sports shoe into an annual ticket, to persuade young people to take the subway. McCann New York scored big with an album featuring a selection of love songs that overturned gender clichés – all to promote MGM Resorts in Las Vegas, the marriage capital of the U.S. For Australia, Droga 5 created a mock trailer for a film featuring Crocodile Dundee’s hapless son. Elsewhere, a surf photographer abandoned the beaches of paradise for the storm-battered Lofoten archipelago in Norway, where he found a different kind of nirvana.
Most awarded
campaigns, brands &
agencies in
Transport & Tourism in
2018
Most awarded
campaigns, brands and
agencies in
Transport & Tourism in
2018
CAMPAIGNS
BRANDS
| Brand |
|---|
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
McCann New York |
| 2 |  |
Dentsu Inc., Tokyo |
| 3 |  |
Droga5, New York |
| 4 |  |
TBWA\Hunt\Lascaris Johannesburg |
| 5 |  |
Forsman & Bodenfors Göteborg |
Watch
2. MGM Resorts / Universal Love
| 标题 | Universal Love |
| 广告公司 | McCann New York |
| 广告战役 | Universal Love |
| 广告主 | MGM Resorts International |
| 品牌 | MGM Resorts |
| 首次发布日期 | 2018 / 4 |
| 行业领域 | 酒店、住宿 |
| 剧情简介 | Las Vegas is the “wedding capital of the world,” but not necessarily for LGTBTQ couples. As the largest hotel brand in Vegas, and one with a long history of support for the LGBTQ community, MGM Resorts was on a mission to spread a message of inclusion, showing that Vegas was truly welcoming to all.;Throughout the history of music, love songs have almost solely celebrated heterosexual love. These well-known songs don’t reflect the changing definitions of love and marriage, making them harder for same-sex couples to fully embrace and relate to. As a result, these couples had few choices when it came to wedding songs that represent their relationship. As a popular destination for weddings, we realized MGM could help change that.;We decided to harness the power of music to bring a message of inclusivity to the world in the most entertaining way possible. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 导演 | Lagan Sebert |
| 执行制片 | Sandra Sampayo |
| 执行制片 | Brandon Bloch |
| Casting | Jenny O |
| 剪辑公司 | Chris Franklin |
| 着色 | Chris Ryan |
| 音效 | Rob Fielack |
| Tusk Music Production | Rob Kaplan |
| 执行制片 | Aaron Mercer |
15. Thai Airasia / Beach 2
| 标题 | Beach 2 |
| 广告公司 | BBDO Bangkok |
| 广告战役 | Thai Airasia |
| 广告主 | Thai Airasia |
| 品牌 | Thai Airasia |
| Posted | 8月 2018 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 媒体类别 | 平面 |
| 首席创意官 | Suthisak Sucharittanonta |
| 执行创意总监 | Suthisak Sucharittanonta |
| 创意总监 | Anuwat Nitipanont |
| 文案 | Suthisak Sucharittanonta |
| 美术指导 | Suthisak Sucharittanonta |
| 文案 | Anuwat Nitipanont |
| 美术指导 | Anuwat Nitipanont |
| 文案 | Thiti Boonkerd |
| 美术指导 | Kantapon Metheekul |
17. United Airlines / Real- Time Taxi Display
| 标题 | Real- Time Taxi Display |
| 广告公司 | dentsuMB |
| 广告战役 | Real Time- Taxi Display |
| 广告主 | United Airlines |
| 品牌 | United Airlines |
| Posted | 11月 2017 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 哲学 | United Airlines’ strength in New York is rooted in its Newark International Airport (EWR) hub in New Jersey. New Yorkers are familiar with both the EWR and JFK airports, but for most, the idea of flying from a New Jersey airport seems inconvenient and distant. In reality, Newark is actually closer to Manhattan than perceived, so getting to EWR by taxi is significantly faster than getting to JFK. To prove this to New Yorkers, we programmed GPS software integrated with real-time traffic data into 125 digital taxi tops and displayed a comparison between the travel time to JFK vs EWR. |
| 结果 | The taxi displays were 100% dynamic and would update in real time with every change in the taxi’s position, evolving traffic patterns, and unpredictable events like car accidents or weather. This represents the first time real-time traffic data has been used to display a dynamic ad on top of a taxi. |
| 媒体类别 | 平面 |
| Media Company | Kinetic Worldwide |
| 媒介企划 | Robin Yablonski |
| 媒介企划 | Megan Warfield |
| Agency Account Executive | Amy Laughlin |
| Agency Account Supervisor | Kayla Friedman |
| Agency Account Director | Joey Ziarko |
| Agency Planning Director | Diane Epstein |
| 执行创意总监 | Haydn Morris |
| 集团创意总监 | David Dirienz |
| 文案 | Anthony Pagaza |
| 美术指导 | Erik Jansen |
| 美术指导 | Steven Graziano |
| 制作公司 | Verifone Media |
