The sound of taboos being smashed almost overwhelmed the buzz of innovation.
Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.
Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2018
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2018
CAMPAIGNS
BRANDS
Brand |
---|
AGENCIES
Name | ||
---|---|---|
1 | AMV BBDO, London | |
2 | McCann Birmingham, Solihull | |
3 | TBWA\India, Mumbai | |
4 | Ogilvy South Africa, Bryanston | |
5 | J. Walter Thompson Bangkok |
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1. Essity / Libresse / Blood normal
标题 | Blood normal |
广告公司 | AMV BBDO |
广告战役 | Blood Normal |
广告主 | SCA Group |
品牌 | Essity / Libresse |
首次发布日期 | 2017 / 10 |
行业领域 | 卫生及个人护理产品 |
媒体类别 | 互动 |
长度 | |
音频后期制作 | 750mph |
执行创意总监 | Alex Grieve |
执行创意总监 | Adrian Rossi |
创意总监 | Toby Allen |
创意总监 | Jim Hilson |
文案 | Nicholas Hulley |
美术指导 | Nadja Lossgott |
客户企划 | Bridget Angear |
客户企划 | Rebecca Fleming |
客户企划 | Margaux Revol |
客户经理 | Sarah Douglas |
客户经理 | Tamara Klemich |
客户经理 | Sara Abaza |
客户经理 | Sarah Hore-Lacy |
广告公司制片 | Edwina Dennison |
Art Production | Kirstie Johnstone |
项目经理 | Leonie Chaudhry |
PR Agency | Ketchum |
PR Agency | Myriad |
PR Agency | Head of Digital Design |
PR Agency | Emerging Platforms |
媒介公司 | Zenith Media |
媒介企划 | Alanna Bishop |
媒介企划 | Eloi Casali |
媒介企划 | Ekaterina Syromolotova |
媒介企划 | Linda Tan |
制作公司 | Somesuch |
导演 | Daniel Wolfe |
制片 | Lou Hake |
制片 | Sally Llewellyn |
制片 | Tim Nash |
摄影指导 | Monika Lenczewska |
剪辑师 | Tom Lindsay |
剪辑师 | Trim Editing |
后期制作 | The Mill |
后期制作 | Framestore |
音频后期制作 | Sam Ashwell |
Music Supervision | Felt Music |
Interactive Design | Poke London |
2. Social service / Blink to speak
标题 | Blink to speak |
广告公司 | TBWA\India |
广告战役 | BLINK TO SPEAK |
广告主 | Asha Ek Hope Foundation |
品牌 | Social service |
Posted | 6月 2018 |
行业领域 | 保健与医药产品 |
剧情简介 | For people with motor-neurone disease and other brain and spine injuries, the simple act of communication can be a huge challenge. Based on an eye language designed for such patients, their families and caregivers, Blink To Speak is a convenient and accessible solution. The guides are distributed free to patients, this liberating them from the limits of paralysis. Blink To Speak is a guide to a special eye language designed for people with motor-neurone disease and other brain and spine injuries. It liberates patients from the limits of paralysis and enables them to communicate with families and caregivers. People with motor-neurone disease can feel trapped in their own bodies, unable to speak to loved ones and caregivers. Blink To Speak is an accessible guide based on an eye language developed for just such circumstances. Distributed free, it gives sufferers back the power to communicate. |
媒体类别 | Direct Marketing |
长度 | |
首席创意官 | Parixit Bhattacharya |
创意总监 | Geet Rathi |
创意总监 | Sagar Jadhav |
文案 | Arshia Jain |
文案 | Parixit Bhattacharya |
文案 | Geet Rathi |
美术指导 | Geet Rathi |
美术指导 | Sagar Jadhav |
Graphic Designer | Sneha Iyer |
Graphic Designer | Priyanshi Khemka |
Graphic Designer | Ganesh Deherkar |
Graphic Designer | Apurva Desai |
Graphic Designer | Chinmay Patil |
Graphic Designer | Devdas Prajapati |
3. Huggies / The World's First Baby Marathon
标题 | The World's First Baby Marathon |
广告公司 | Ogilvy South Africa |
广告战役 | The World's First Baby Marathon |
广告主 | Kimberly-Clark Worldwide, Inc. |
品牌 | Huggies |
Posted | 5月 2018 |
行业领域 | 尿布 |
广告口号 | The Worlds First Baby Marathon |
媒体类别 | 互动 |
长度 | |
制作公司 | The Star Film Company |
Director | Matthys Boshoff |
4. G6 Glucose Monitoring System / Ryan & Suzie
标题 | Ryan & Suzie |
广告公司 | McCann Birmingham |
广告战役 | Ryan & Suzie |
广告主 | Dexcom |
品牌 | G6 Glucose Monitoring System |
Posted | 6月 2018 |
行业领域 | 保健与医药产品 |
媒体类别 | 广播 |
长度 |
5. Verena International Co., Ltd. / Capture
标题 | Capture |
广告公司 | McCann Worldgroup Thailand |
广告战役 | Verena International Co., Ltd. |
广告主 | Verena International Co., Ltd. |
品牌 | Verena International Co., Ltd. |
Posted | 4月 2018 |
行业领域 | 保健与医药产品 |
媒体类别 | 其他 |
长度 | |
制作 | Phenomena |
Chief Executive Officer (CEO) | Yupin Muntzing |
执行创意总监 | Wichian Thongsuksiri |
创意总监 | Suramanas Juntima |
Group Business Director | Jirapa Birasiriwatana |
客户总监 | Rasrin Akkaranunkorranich |
导演 | Thanonchai Sornsriwichai |
制作公司制片 | Panida Ngamsompong |
Managing Director | Suthawan Trachoo |
6. Kleenex / Tinydoll
标题 | Tinydoll |
广告公司 | J. Walter Thompson Bangkok |
广告战役 | #GentleNotWeak |
广告主 | Kimberly-Clark Worldwide, Inc. |
品牌 | Kleenex |
Posted | 3月 2018 |
行业领域 | 卫生纸,纸巾 |
剧情简介 | International facial tissue brand Kleenex turned the spotlight on the problem of bullying by featuring Rika Ishige, Thailand’s top female ONE Championship athlete also known as ‘Tinydoll’. A former victim of child bullying, Rika turned her life around after discovering her confidence through sports and martial arts. She chose to speak out about her childhood as a small and very delicate half-Japanese girl growing up in Thailand. Recent research shows that Thailand has the world's second highest percentage of children being bullied at school. According to the survey conducted by the Department of Mental Health, about 600,000 children are being bullied at school each year, and 40 percent of these children are bullied by their peers. In the film created by J. Walter Thompson Bangkok and shot by Baz Poonpiriya (the award-winning director behind box-office hit ‘Bad Genius’), the audience follows Rika’s story as she powers through adversity with her soft and gentle nature to overcome the bullies and become a martial arts champion. |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | João Braga |
Creative Director | Thasorn Boonyanate |
文案 | Thasorn Boonyanate |
文案 | Supalerk Silarangsri |
Art Director | Kusuma Arunanondchai |
美术指导 | Intira Tripukdeekul |
美术指导 | Danai Apiwatmongkol |
Brand Team Leader | Supannapa Traitonwong |
Group Account Director | Michelle Abeleda |
Account Director | Jit-aree Chotivithayaporn |
Head of Planning | Prachawan Ketavan |
Head of Production | Jiroj Mechoojit |
Producer | Duangjai Choomnoommanee |
Director | Nattawut Baz Poonpiriya |
Co-Director | Wattanapong Wongwan |
Cinematograher | Phaklao Jiraungkoonun |
剪辑师 | Chonlasit Upanigkit |
执行制片 | Amorn Nilthep |
Producer | Kobrsak Noomnoi |
Post-Production House | After Shoot Bangkok |
Sound Production Company | Soundwave |
Sound Designer | Kritakorn Tanuchaikar |
7. Stayfree / Project Free Period
标题 | Project Free Period |
广告公司 | DDB Mudra |
广告战役 | Project Free Period |
广告主 | Johnson & Johnson |
品牌 | Stayfree |
Posted | 8月 2018 |
行业领域 | 卫生及个人护理产品 |
剧情简介 | There’s nothing good that comes to mind when you think of periods. Even more so, in India. Here, girls drop out of school at the onset of periods. Women on their period are considered impure and disallowed entry into temples or even their own kitchens. It’s all of this that continues to drag the topic of periods deeper into the dark corners of society.;Stayfree, a leading sanitary brand, is committed to changing the perceptions and behaviour around periods. And we believe the only way to make society more comfortable about this topic is to keep sparking different conversations around this taboo subject.;And that’s what drew our attention to these women in the sex trade. While periods, for them, came with the same set of biological inconveniences, they actually looked forward to it. Because it was the only time of the month where they couldn’t be forced to work. |
媒体类别 | 互动 |
长度 | |
更多信息 | https://www.lovethework.com/entries/510186 |
National Creative Director | Rahul Mathew |
Group Managing Director | Aditya Kanthy |
Chief Creative Technologist | Brijesh Jacob |
Executive Creative Director | Shagun Seda Sengupta |
Executive Creative Director | Kapil Tammal |
Global Business Director | Kim Das |
Senior Art Director & Copywriter | Sharad Das Gupta |
Copywriter | Aashna Gopalkrishnan |
Art Director | Faraaz Ansari |
Group Head | Vinay Singh |
Group Head | Lalit Sakurkar |
Senior Strategy Director | Toru Jhaveri |
Senior Strategist | Sanchari Chakrabarty |
Strategist | Natasha Bohra |
Strategist | Anushka Gilani |
Executive Director | Rajiv Sabnis |
Associate Vice President - Brand Engagement | Nikita Tambay |
Associate Vice President - Brand Engagement | Vinisha P |
Manager Brand Solutions | Megha Jaiswal |
Manager Brand Solutions | Megha Sharma |
Manager Brand Solutions | Sayali Kolge |
Executive Brand Solutions | Qaid Vora |
Films | Chandana Bannikoppa |
Films | Ganesh Pawal |
Films Head | Vishal Sane |
DOP | Himmat Singh Shekhawat |
Manager - Corporate Communication & PR | Akanksha Mishra |
Executive - Corporate Communication & PR | Darshani Jawale |
Entrant Company | DDB MUDRA GROUP |
Idea Creation | DDB MUDRA GROUP |
Additional Company | MOTHERSHIP PRODUCTIONS |
Additional Company | PRERANA ANTI-TRAFFICKING |
8. G6 Glucose Monitoring System / Fistbump
标题 | Fistbump |
广告公司 | McCann Birmingham |
广告战役 | Ryan & Suzie |
广告主 | Dexcom |
品牌 | G6 Glucose Monitoring System |
Posted | 6月 2018 |
行业领域 | 保健与医药产品 |
媒体类别 | 广播 |
长度 |
9. G6 Glucose Monitoring System / Mindhole
标题 | Mindhole |
广告公司 | McCann Birmingham |
广告战役 | Ryan & Suzie |
广告主 | Dexcom |
品牌 | G6 Glucose Monitoring System |
Posted | 6月 2018 |
行业领域 | 保健与医药产品 |
媒体类别 | 广播 |
长度 |
10. Cochlear Australia and New Zealand / How the hearing test in disguise was made
标题 | How the hearing test in disguise was made |
广告公司 | CHEP Network |
广告战役 | Hearing Test |
广告主 | Cochlear Australia and New Zealand |
品牌 | Cochlear Australia and New Zealand |
首次发布日期 | 2017 / 2 |
行业领域 | 保健与医药产品 |
媒体类别 | Web Film |
长度 | |
执行创意总监 | Ant White |
集团创意总监 | Brian Jefferson |
创意总监 | Ben Stainlay |
执行制片 | Tori Taylor |
客户总监 | Mariana Rice |
客户经理 | Alice Jamieson |
战略企划 | Lily Tidy |
TV Production | Jen Livingston |
Digital Products Director | Jamie Metcalfe |
数字制片 | Blair Patterson |
数字设计 | Rollo Hardy |
导演 | Pete Baker |
制作公司 | Revolver |
执行制片 | Michael Ritchie |
执行制片 | Josh Mullens |
制作公司制片 | Jasmin Helliar |
摄影指导 | Stefan Duscio |
剪辑师 | Phillip Horn |
音效 | Noise International |
制作经理 | Erin Maxwell |
Sound Designer | Kathleen Burrows |
音乐作曲家 | Bruce Heald |
11. Shiseido / The Party Bus
标题 | The Party Bus |
广告公司 | Shiseido Creative Division |
广告战役 | The Party Bus |
广告主 | Shiseido |
品牌 | Shiseido |
首次发布日期 | 2018 / 10 |
行业领域 | 化妆 |
广告口号 | Make Up your own story |
剧情简介 | A costume party is in full flow on a bus rolling through the night. A girl disguised as Princess Kaguya is torn between her jealous boyfriend and a mysterious suitor. Finally she makes a decision, and jumps off the bus to join her new lover. Containing elements of drama, animation and dance, the extraordinary fairy tale is an ode to the power of make-up. |
媒体类别 | Web Film |
长度 | |
市场 | 日本 |
导演 | Show Yanagisawa |
创意总监 | Masoto Kosakawa |
制作公司 | Towerfilm |
后期制作 | Digital Eggs |
后期制作 | My Working |
标题 | Living room |
广告公司 | FCB Health |
广告战役 | GARAGE |
广告主 | Boehringer Ingelheim |
品牌 | STIOLTO RESPIMAT |
Posted | 11月 2018 |
行业领域 | 保健与医药产品 |
媒体类别 | 户外广告 |
长度 |
13. Shitty Paper / Shitty Paper – Made From Hate
标题 | Shitty Paper – Made From Hate |
广告公司 | Philipp und Keuntje GmbH |
广告战役 | Shitty Paper – Made From Hate |
广告主 | Goldeimer |
品牌 | Shitty Paper |
Posted | 6月 2018 |
行业领域 | 卫生纸,纸巾 |
剧情简介 | During the German federal elections in 2017, the tone of right wing campaigns evoked nasty memories of the Nazis, with hate-filled pamphlets flooding the streets. To halt the hate, toilet paper company Goldeimer asked volunteers to collect the leaflets. Then it shredded them and turned them into toilet paper. Major media reported on the project and, instead of taking the hate propaganda seriously, millions of Germans laughed their asses off at the extreme right. |
媒体类别 | 其他 |
长度 | |
Soundtrack | "Bad Ass“ von Francesco D'Andrea |
首席创意官 | Diether Kerner |
执行创意总监 | Sönke Schmidt |
执行创意总监 | Philip Wienberg |
美术指导 | Cesrin Schneider |
美术指导 | Kerstin Krüger |
美术指导 | Verena Klimek |
文案 | Moritz Franke |
文案 | David Soler |
项目经理 | Katharina Moniatis |
项目经理 | Kerstin Dirks |
Product Design | Trudi Steinbuss |
Strategist | Philipp Ciba |
Strategist | Benjamin Grabbe |
制作公司 | INDIGOKIND |
制作公司 | PUK Film |
制片 | Patrick Solle |
制片 | Jannis Solle |
制片 | Johanna Blevins |
电影 | Patrick Solle |
电影 | Jannis Solle |
电影 | Sascha Würker |
剪辑师 | Patrick Solle |
剪辑师 | Jannis Solle |
剪辑师 | Jan-Gero Kleist |
导演 | Cesrin Schneider |
导演 | Moritz Franke |
14. Casey House / Break Bread Smash Stigma
标题 | Break Bread Smash Stigma |
广告公司 | Bensimon Byrne |
广告战役 | June’s: An HIV+ Eatery |
广告主 | Casey House |
品牌 | Casey House |
首次发布日期 | 2018 / 5 |
行业领域 | 保健与医药产品 |
媒体类别 | Web Film |
长度 | |
制作公司 | Untitled Films |
创意总监 | Gints Bruveris |
创意总监 | Meredith Klapowich |
创意总监 | David Mueller |
创意总监 | Laura Serra |
执行制片 | Michelle Pilling |
项目经理 | Ashley Belfast |
Production Coordinator | Daniel Rankin |
摄像师 | Julian Peter |
Camera Assistant | Lulu Wei |
Second Unit Producer | Caroline Clarke |
Second Unit Producer | Katie Link |
Strategist | Aurora Stewart de Peña |
导演 | Hubert Davis |
摄影指导 | Jesse Louttit |
摄影指导 | Chris Romeike |
执行制片 | Tom Evelyn |
执行制片 | Jason Friedman |
Camera Assistant | Alex Bros |
Camera Assistant | Alex Dametto |
Camera Assistant | Raj Nandy |
音效 | Sanjay Mehta |
音效 | Dave Dunlap |
音效 | Mike Filippov |
Line Producer | Michael Mandarano |
剪辑师 | Michelle Czukar |
剪辑公司 | Rooster Post |
Executive Producer, Offline | Melissa Kahn |
Assistant Editor | Mikaela Bodin |
Post Production Intern | Sarah Carlisle |
Online / Visual Effects | Fort York |
Flame Artist | James Marin |
Executive Producer, Online | Sam Mclaren |
Producer, Online | Armen Bunag |
后期制作 | Alter Ego Post |
Colorist | Eric Whipp |
Colorist | Jane Garrah |
Color Assist | Mariya Guzova |
Music / Sound Design | Berkeley |
剪辑师 | Jack Emblem |
剪辑师 | Tyler Young |
音乐 | Sizzer |
音乐制作人 | Shindo Kenma |
15. Bayer / HeroSmiths
标题 | HeroSmiths |
广告公司 | Energy BBDO |
广告战役 | The HeroSmiths |
广告主 | Bayer HealthCare LLC |
品牌 | Bayer |
首次发布日期 | 2017 / 2 |
行业领域 | 非处方药 |
媒体类别 | 电视 |
长度 | |
首席创意官 | Andrés Ordóñez |
执行创意总监 | Alistair Robertson |
创意总监 | Josh Gross |
创意总监 | Pedro Pérez |
联合创意总监 | Agustin Ballerio |
联合创意总监 | Alejandro Juli |
联合创意总监 | Fernando Passos |
美术指导 | Chris Cavalieri |
设计师 | Hung Vinh |
Executive Director of Content & Delivery | Brian Cooper |
执行制片 | Jeff Drooger |
Integrated Producer | Elena Robinson |
Director of Music | Daniel Kuypers |
Associate Music Producer | Nick Maker |
Client Services Director | David Goring-Morris |
Client Services Director | Katie Clow |
客户总监 | Trish von Rein |
客户主管 | Kristen Schumacker |
Group Planning Director | Catrina McAuliffe |
客户企划 | Brian Stout |
客户企划 | Jesse Unger |
制作公司 | Maverick NYC |
导演 | David Garcia |
执行制片 | Brad Johns |
剪辑公司 | Flare |
执行制片 | Mitch Monzon |
剪辑师 | Sean Berringer |
剪辑师 | Jill Dugan |
剪辑师 | Casey Cobler |
Digital Agency | iCrossing |
客户总监 | Al DeDona |
Strategy Director | Catherine Mevs |
客户经理 | Amanda Neil |
媒介公司 | MediaCom |
Communications Planning Director | Matthew Gunther |
Strategy Director | Charlie Singer |
Director, Paid Social | Aaron Welch |