I was 7 when I got my first pair of drumsticks. Surprisingly, I remember them very well. Vic Firth. 2B. Made of pine. The bounce was incredible and the overall feel was very special to me. As soon as I held them in my hands I knew I was going to be a drummer. That was a long time ago. And now I work in advertising and marketing. Go figure.
Great drummers know the art of simplicity – they know how to practice restraint in a way that serves the song. They realize that making music people love has more to do with what you don’t play than what you do play. They know when to lay back. And when to play loud. Above all, they’re always learning and continuously reinventing themselves.
As a marketer, my passion has always been making things people love. Whether that’s a TV campaign a website an app a social experience, or, music. In my 20 years leading in the agency business I’ve partnered with CEO's, CMO’s, creative directors, media disrupters, UX designers, tech geniuses, researchers, strategists and tinkerers. Together we’ve made star-studded Super Bowl campaigns. Multi-channel retail holiday campaigns. Unleashed a collective force of Best Buy tech pros offering tech advice with Twelpforce. Introduced the world to a new VW lineup with a talking Beetle. We took on Microsoft with Linux. Launched e-business around the world for IBM. And hired a detective to investigate Subway’s eat Fresh claim.
The best part about my job is being able to work with clients and agency teams who are curious and not afraid to take risks. They are looking for adventure. They explore new options, never fearing mistakes. That’s when I feel like that 7 year old drummer again. And it’s the best feeling imaginable.