The Most Creative Campaigns, Brands
and Agencies in Luxury
Accessible luxury brands were also the most innovative
If you want to look a bit “luxury”, just sport a Lacoste polo and some Diesel jeans. The two brands – which are admittedly premium compared to others of their kind – dominated the luxury rankings: Lacoste with its innovative “Save Our Species” project and classic “Timeless” film, both via BETC; Diesel with its “Go With the Flaw” campaign. Creatively speaking, Diesel’s partnership with Publicis Italy has taken the brand back to its 1990s peaks. Elsewhere, luggage brand Rimowa (with Philipp und Keuntje) struck a chord by allowing travellers to check in their luggage via smartphone. Talking of chords, the Philharmonic Turntable Orchestra from Dentsu and Panasonic is a kind of sublime cacophony. Almost as poetic as the Shiseido ‘Party Bus’. The Volvo safety ad, ‘Moments’ brings the category nicely down to earth.
If you want to look a bit “luxury”, just sport a Lacoste polo and some Diesel jeans. The two brands – which are admittedly premium compared to others of their kind – dominated the luxury rankings: Lacoste with its innovative “Save Our Species” project and classic “Timeless” film, both via BETC; Diesel with its “Go With the Flaw” campaign. Creatively speaking, Diesel’s partnership with Publicis Italy has taken the brand back to its 1990s peaks. Elsewhere, luggage brand Rimowa (with Philipp und Keuntje) struck a chord by allowing travellers to check in their luggage via smartphone. Talking of chords, the Philharmonic Turntable Orchestra from Dentsu and Panasonic is a kind of sublime cacophony. Almost as poetic as the Shiseido ‘Party Bus’. The Volvo safety ad, ‘Moments’ brings the category nicely down to earth.
Most awarded
campaigns, brands &
agencies in
Luxury in
2018
Most awarded
campaigns, brands and
agencies in
Luxury in
2018
CAMPAIGNS
BRANDS
| Brand |
|---|
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
BETC Paris, Pantin |
| 2 |  |
Publicis Italy, Milan |
| 3 |  |
BBH, London |
| 4 |  |
thjnk Hamburg |
| 5 |  |
Dentsu Inc., Tokyo |
Watch
12. Volvo / Care by Volvo mobile app
| 标题 | Care by Volvo mobile app |
| 广告公司 | Grey New York |
| 广告战役 | Care by Volvo mobile app |
| 广告主 | Volvo |
| 品牌 | Volvo |
| Posted | 6月 2018 |
| 行业领域 | 汽车 |
| 媒体类别 | 互动 |
| 长度 |
15. Diesel / Lazy
| 标题 | Lazy |
| 广告公司 | Publicis Italy |
| 广告战役 | Go With The Flaw |
| 广告主 | Diesel |
| 品牌 | Diesel |
| 首次发布日期 | 2018 / 7 |
| 行业领域 | 服装、时装和鞋类 |
| 媒体类别 | 平面 |
| Grade | MPC LDN |
| 音效设计公司 | Grand Central Recording Studios |
| Global Chief Creative Officer | Bruno Bertelli |
| Chief Executive Officer (CEO) | Bruno Bertelli |
| 摄影指导 | Simon Chaudoir |
| 制片 | Jules de Chateleux |
| 创意总监 | Costanza Rossi |
| Digital Creative Director | Mihnea Gheorghiu |
| 剪辑师 | Nicolas Larrouquere |
| 广告公司制片 | Cecilia Barberis |
| 客户经理 | Giada Salerno |
| 文案 | Fabio Caputi |
| 客户经理 | Maria Elena Gaglianese |
| 导演 | François Rousselet |
| Colorist | Richard Fearon |
| Digital Creative Director | Milos Obradovic |
| Wardrobe / Stylist | Davey Sutton |
| 美术指导 | Simone Di Laus |
| 执行创意总监 | Cristiana Boccassini |
| Associate Copywriter | Beatrice Mari |
| 客户企划 | Noa Dekel |
| 广告公司制片 | Matilde Bonanni |
| Head Of Planning | Bela Zieman |
| 美术指导 | Cecilia Moro |
| Art Buyer | Barbara Centazzo |
| 制作公司 | Division Paris |
| 后期制作 | Studio Invisible |
