Share your stuff or keep it all to yourself? The big hits in this segment go to both extremes.
While DDB Chicago and Skittles decided to “Exclusive the Rainbow” by showing their latest Super Bowl ad to an audience of one, Fitzgerald+CO and Coca-Cola created individual songs for bearers of the thousands of first names on its Coke bottles. And quite a few that weren’t featured, too. It was all pretty generous given that Steinlager and Guinness actually got rival rugby fans to fight for advertising space – albeit digitally – at an airport. Food is normally about comfort, but we all know that British brand Marmite isn’t for everyone, which is why you could test your genes to find out if you were a natural liker or hater, thanks to adam&eveDDB. Just as clever was the tagging project from Brazilian agency Africa that indelibly linked Budweiser to the history of music.
While DDB Chicago and Skittles decided to “Exclusive the Rainbow” by showing their latest Super Bowl ad to an audience of one, Fitzgerald+CO and Coca-Cola created individual songs for bearers of the thousands of first names on its Coke bottles. And quite a few that weren’t featured, too. It was all pretty generous given that Steinlager and Guinness actually got rival rugby fans to fight for advertising space – albeit digitally – at an airport. Food is normally about comfort, but we all know that British brand Marmite isn’t for everyone, which is why you could test your genes to find out if you were a natural liker or hater, thanks to adam&eveDDB. Just as clever was the tagging project from Brazilian agency Africa that indelibly linked Budweiser to the history of music.
Most awarded
campaigns, brands &
agencies in
Food & Beverages in
2018
Most awarded
campaigns, brands and
agencies in
Food & Beverages in
2018
CAMPAIGNS
BRANDS
| Brand |
|---|
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
DDB Chicago |
| 2 |  |
BBDO New York |
| 3 |  |
Fitzco, Atlanta |
| 4 |  |
DDB Group Aotearoa, Auckland |
| 5 |  |
adam&eveDDB, London |
Watch
1. Skittles / Exclusive the Rainbow case study
| 标题 | Exclusive the Rainbow case study |
| 广告公司 | DDB Chicago |
| 广告战役 | Exclusive the Rainbow Announcement |
| 广告主 | Wrigley Company |
| 品牌 | Skittles |
| Posted | 4月 2018 |
| 行业领域 | 食品 |
| 媒体类别 | 其他 |
| 长度 | |
| 首席创意官 | Ari Weiss |
| 执行创意总监 | Colin Selikow |
| 创意总监 | Nathaniel Lawlor |
| 创意总监 | Ruth Bellotti |
| Chief Production Officer | Di Jackson |
| SVP Executive Producer | Matt Blitz |
| Senior Producer | Jason Georgen |
| 制作公司制片 | Tim Allan |
| 制作经理 | Scott Terry |
| EVP | Azher Ahmed |
| Vice President (VP) | Jim Higgins |
| Digital Director | Nico Nieto |
| Community Manager | Leandro Martinez |
| Group Strategy Director | Josh Drueck |
| Strategist | Jonathan Palmer |
| Global Business Director | Richard Guest |
| Global Segment Lead | Eli Velez |
| Global Brand Lead | Josh Lenze |
| Global Account Director | Erin Leahy |
| 客户主管 | Katie Goold |
| 制作公司 | MJZ |
| 导演 | Steve Ayson |
| President | David Zander |
| 执行制片 | Emma Wilcockson |
| 制作公司制片 | Laurie Boccaccio |
| 摄影指导 | Jody Lee Lipes |
| 制作设计师 | Inbal Weinberg |
| Assistant Director | Jane Shearer |
| 剪辑师 | Rich Orrick |
| 剪辑师 | Cass Vanini |
| 剪辑师 | Adam Witten |
| 剪辑师 | Keith Hamm |
| Assistant Editor | Mike Horan |
| Assistant Editor | Josh Sasson |
| Assistant Editor | Winter Brihn |
| 执行制片 | Erica Thompson |
| 后期制作 | The Mill |
| Senior Producer | Nirad Russell |
| 特效 | Jade Kim |
| 剪辑公司 | Work Editorial Inc |
2. Skittles / Exclusive the Rainbow Announcement
| 标题 | Exclusive the Rainbow Announcement |
| 广告公司 | DDB Chicago |
| 广告战役 | Exclusive the Rainbow Announcement |
| 广告主 | Wrigley Company |
| 品牌 | Skittles |
| Posted | 5月 2018 |
| 行业领域 | 食品 |
| 广告口号 (原始语言) | Television, tv st, news, superbowl, sofa, nerd, skittles, interaction, viewer, television viewer, humour, comedy |
| 媒体类别 | Web Film |
| 长度 | |
| 制作公司 | The Mill New York |
| 首席创意官 | Ari Weiss |
| 首席创意官 | John Maxham |
| 创意总监 | Nathaniel Lawlor |
| 创意总监 | Ruth Bellotti |
| 导演 | Steve Ayson |
| 制作公司 | Morton Jankel Zander (MJZ) |
| 剪辑公司 | WORK Editorial NY |
| 制片 | Tim Allan |
| 制片 | Laurie Boccaccio |
| Chief Production Officer | Diane Jackson |
| 执行制片 | Matt Blitz |
| Senior Producer | Jason Georgen |
| 制作经理 | Scott Terry |
| Director of Digital Operations | Azher Ahmed |
| Director of Digital | Jim Higgins |
| Director of Digital | Nico Nieto |
| Group Strategy Director | Josh Drueck |
| Strategist | Jonathan Palmer |
| Global Business Lead | Richard Guest |
| Global Segment Lead | Eli Velez |
| Global Brand Lead | Josh Lenze |
| Global Account Director | Erin Leahy |
| 客户主管 | Katie Goold |
| President | David Zander |
| 执行制片 | Emma Wilcockson |
| 摄影指导 | Jody Lee Lipes |
| 制作设计师 | Inbal Weinberg |
| Assistant Director | Jane Shearer |
| Assistant Editor | Mike Horan |
| Assistant Editor | Josh Sasson |
| Assistant Editor | Winter Brihn |
| 执行制片 | Erica Thompson |
| Senior Producer | Nirad 'Bugs' Russell |
| On Set VFX Supervisor | Jade Kim |
| 执行创意总监 | Colin Selikow |
| 剪辑师 | Rich Orrick |
| 剪辑师 | Cass Vanini |
| 剪辑师 | Adam Witten |
| 剪辑师 | Keith Hamm |
| 媒介公司 | Starcom USA |
| 媒介公司 | Mediacom |
| PR Agency | ICF Next |
| PR Agency | Fanscape NY |
| Social Media Manager | Leandro Martinez |
3. 46664/Coca-Cola / Share a Coke 1,000 Name Celebration
| 标题 | Share a Coke 1,000 Name Celebration |
| 广告公司 | Fitzco |
| 广告战役 | Share a Coke 1,000 Name Celebration |
| 广告主 | Coca-Cola Company |
| 品牌 | 46664/Coca-Cola |
| 首次发布日期 | 2017 |
| 行业领域 | 软饮料，奎宁水 |
| 剧情简介 | Some of the greatest songs in history are tributes to people: Jude, Billie Jean, Roxanne. But what about the rest of us? Coke put things right by crafting a unique song for every name on its bottles. Over 1,000 of them. When people tweeted about not having their song, one was written in for them in real time and sent back to them. What if you're not called Billie Jean, Roxanne or Peggy Sue? Where's your song? Coke fixed that by recording a custom song for all of the thousand-plus names on its bottles. If you were left out you could send them a tweet and a song was recorded almost on the spot, then sent back to you. |
| 媒体类别 | 互动 |
| 长度 | |
| Advertising Agency | McCann Worldgroup |
| Production Company | ScoreAScore |
| 创意总监 | Bowen Mendelson |
| 创意总监 | Mike Groenewald |
| 美术指导 | Robert Hajek |
| 首席创意官 | Noel Cottrell |
| 执行创意总监 | Mitch Bennett |
| Global Executive Creative Director | John Mescall |
| 美术指导 | Sherman Winfiled |
| 文案 | James Beikmohamadi |
| 制作公司制片 | David Berngartt |
| Director of Emerging Content | Mike McGarry |
| 客户总监 | Courtney Saul |
| 客户总监 | Joy Rowland Brown |
| 客户经理 | Sophie Wolf |
| Chief Strategy Officer | David Matathia |
| Songwriter | Sherman Winfield |
| Songwriter | James Beikmohamadi |
| Songwriter | Will Benham |
| Songwriter | Seth McWhorter |
| Songwriter | Erin Fillingim |
| Songwriter | Katie Mellor |
| Songwriter | Andrew Wernette |
| Songwriter | Max Schein |
| Songwriter | Matt Shoemake |
| Songwriter | Robert Hajek |
| Songwriter | Knowlton Bourne |
| Songwriter | Brittany Johnson |
| Songwriter | Troy Harris |
| Songwriter | David Berngartt |
| Songwriter | Courtney Saul |
| Songwriter | Bowen Mendelson |
| Songwriter | Mike Groenewald |
| Songwriter | Mitch Bennett |
| Songwriter | Wes Whitener |
| 联合创意总监 | James Beikmohamadi |
| Head of Integrated Production | Christine Sigety |
| Associate Director, Social Strategy | Katy Tenerovich |
| Director, Creative Services | Cris Tally |
| 项目经理 | Troy Harris |
| Broadcast Talent & Traffic Manager | Lisa Holloway |
| Digital Creative Services Manager | Brian Wallace |
| Agency Contribution | Casanova McCann |
| Music Prod Company | Score A Score |
| Web Developer | FortyFour |
| VP/Creative Director, songwriter | Alejandro Ortiz |
| Sr. Copywriter, songwriter | Marta Matias |
| Sr. Art Director, songwriter | Gabriel Sanchez |
| Group Account Director | Carla Noriega |
| 客户主管 | Anjelica Caraballo |
4. Steinlager / Fight for Territory
| 标题 | Fight for Territory |
| 广告公司 | DDB Group Aotearoa |
| 广告战役 | Fight for Territory |
| 广告主 | Lion Pty Ltd |
| 品牌 | Steinlager |
| 首次发布日期 | 2017 |
| 行业领域 | 啤酒，苹果酒 |
| 媒体类别 | 互动 |
| 长度 |
5. Marmite / The Gene Project
| 标题 | The Gene Project |
| 广告公司 | adam&eveDDB |
| 广告战役 | Marmite Gene Project |
| 广告主 | Unilever |
| 品牌 | Marmite |
| 首次发布日期 | 2017 / 9 |
| 行业领域 | 食品 |
| 媒体类别 | Web Film |
| 长度 |
6. Carling black label - anti women abuse initiative / Soccer song for change
| 标题 | Soccer song for change |
| 广告公司 | Ogilvy South Africa |
| 广告战役 | Soccer song for change |
| 广告主 | AB Inbev |
| 品牌 | Carling black label - anti women abuse initiative |
| Posted | 6月 2018 |
| 行业领域 | 饮料 |
| 媒体类别 | 广播 |
| 长度 |
7. Budweiser / Tagwords (Film Case)
| 标题 | Tagwords (Film Case) |
| 广告公司 | Africa |
| 广告战役 | Tagwords |
| 广告主 | AB Inbev |
| 品牌 | Budweiser |
| 首次发布日期 | 2018 / 5 |
| 行业领域 | 啤酒，苹果酒 |
| 广告口号 | the beer behind the music |
| 媒体类别 | 户外广告 |
| 长度 | |
| 制作公司 | Landia |
| 首席创意官 | Sergio Gordilho |
| 创意总监 | Matias Menendez |
| 创意总监 | Sergio Gordilho |
| 创意团队 | Felipe Ribeiro |
| 创意团队 | Rafael Quintal |
| 创意团队 | Rodrigo Sganzerla |
| Special Projects Manager | Monique Lima |
| Special Projects Manager | Juliana Leite |
| Special Projects Manager | Juliana Mendonça |
| Special Projects Manager | Julia Newman |
| Special Projects Manager | Isabela Levy |
| Account Service | Carolina Boccia |
| Account Service | Bruna Alonso |
| Account Service | Rafael Nogueira |
| Account Service | Mariana Marcao |
| 项目经理 | Carolina Mader |
| Media Team | Luiz Fernando Vieira |
| Media Team | Rodrigo Famelli |
| Media Team | Tony Arbex |
| Media Team | Bruna Morano |
| Media Team | Leonardo Araujo |
| Planning Team | Rodrigo Maroni |
| Planning Team | Aldo Pini |
| Planning Team | Larissa Perroni |
| Planning Team | Isabella Ayub |
| Planning Team | Glaucia Guerra |
| Planning Team | Milena Vieira |
| Print production | Milena Vieira |
| Print production | Fernanda Badan |
| Print production | Dirceu Aquino |
| Art Buyer | Carmen Castillo |
| 导演 | Aline Lata |
| 执行制片 | Sebastian Hall |
| 执行制片 | Carol Dantas |
| Post Production Coordinator | Elton Bronzeli |
| 制片 | Andre Mortara |
| 摄影指导 | Erico Toscano |
| 剪辑师 | Diego Merulla |
| 剪辑师 | Cadu Silveira |
| Color Grade Company | Marla Color Grading |
| 音效设计公司 | Evil Twin Music |
| 音乐制作人 | André Faria |
| 音乐制作人 | Murilo Faria |
| 音乐制作人 | Rafael Campanini |
| Digital Production Company | Webcore Interactive |
8. 46664/Coca-Cola / This Coke is a Fanta
| 标题 | This Coke is a Fanta |
| 广告公司 | David The Agency |
| 广告战役 | This Coke is a Fanta |
| 广告主 | Coca-Cola Company |
| 品牌 | 46664/Coca-Cola |
| 首次发布日期 | 2018 / 6 |
| 行业领域 | 软饮料，奎宁水 |
| 媒体类别 | 影视 |
| 长度 |
9. BECK’s Pils / Le BECK’s: The Legendary Beer Can
| 标题 | Le BECK’s: The Legendary Beer Can |
| 广告公司 | Serviceplan Campaign |
| 广告战役 | Le BECK’s: The Legendary Beer Can |
| 广告主 | AB Inbev |
| 品牌 | BECK’s Pils |
| 首次发布日期 | 2018 / 6 |
| 行业领域 | 啤酒，苹果酒 |
| 媒体类别 | Packaging, Branding & Design |
| 长度 |
10. Kraft Heinz / Geoff
11. Bacardi X Major Lazer / Music Liberates Music
| 标题 | Music Liberates Music |
| 广告公司 | BBDO New York |
| 广告战役 | Music Liberates Music |
| 广告主 | Bacardi |
| 品牌 | Bacardi X Major Lazer |
| 首次发布日期 | 2017 |
| 行业领域 | 饮料 |
| 媒体类别 | 案例研究 |
| 长度 | |
| Chief Creative Officer | David Lubars |
| 首席创意官 | Greg Hahn |
| 执行创意总监 | Danilo Boer |
| 执行创意总监 | Marcos Kotlhar |
| 美术指导 | Marcus Johnston |
13. Ben & Jerry's / The Unbreakable Rainbow
| 标题 | The Unbreakable Rainbow |
| Brief | A giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable. When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride. When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise. |
| 广告公司 | 180heartbeats + JvM |
| 广告战役 | Unbreakable Rainbow |
| 广告主 | Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation |
| 品牌 | Ben & Jerry's |
| Posted | 11月 2018 |
| 行业领域 | 食品 |
| 剧情简介 | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
| 剧情简介 (原始语言) | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
| 媒体类别 | 案例研究 |
| 执行创意总监 | Mikołaj Sadowski |
| 创意总监 | Martin Winther |
| 美术指导 | Pablo Dominguez Agregan |
| 文案 | Mateusz Gaca |
| 设计师 | Marek Kaleta |
| 客户总监 | Łukasz Deoniziak |
| 客户经理 | Patrycja Rozwadowska |
| Account Management | Angelika Puczyńska |
| Managing Director | Marcin Gaworski |
| Managing Director | Magdalena Kozanowska |
| Strategy/Planning | Jacek Karolak |
| PR Director | Magdalena Łukasiuk |
| 摄影师 | Michał Murawski |
| Digital Strategist | Adam Kręgielewski |
| Event producer | Łukasz Deoniziak |
| Community Manager | Michał Kaliściak |
| PR manager | Aleksandra Bażyńska |
14. Snickers / Airport Bathrooms
| 标题 | Airport Bathrooms |
| 广告公司 | BBDO New York |
| 广告战役 | Microwave Buttons |
| 广告主 | Mars, Inc. |
| 品牌 | Snickers |
| Posted | 6月 2018 |
| 行业领域 | 食品 |
| 剧情简介 | How are bad decisions made? It's because meetings often take place during the hungriest times of the day. |
| 媒体类别 | 广播 |
| 长度 | |
| Worldwide Chief Creative Officer | David Lubars |
| 首席创意官 | Greg Hahn |
| 执行创意总监 | Peter Kain |
| 执行创意总监 | Gianfranco Arena |
| 创意总监 | Scott Mahoney |
| 创意总监 | Dan Oliva |
| Director of Integrated Production | David Rolfe |
| 制作公司制片 | Chris Cassar |
| 项目经理 | Amy Orgel |
| 客户经理 | Kirsten Flanik |
| 客户经理 | Susannah Keller |
| 客户经理 | Lisa Piliguian |
| 客户经理 | Tani Corbacho |
| 客户经理 | Blake Maraoui |
| 客户经理 | Danee Fields |
| Partnerships Director | Tyler Harris |
| 制作公司 | iHeart Media |
| Sound Engineer | Ricky Roo |
15. Snickers / Credit card chip reader
| 标题 | Credit card chip reader |
| 广告公司 | BBDO New York |
| 广告战役 | Microwave Buttons |
| 广告主 | Mars, Inc. |
| 品牌 | Snickers |
| Posted | 6月 2018 |
| 行业领域 | 食品 |
| 剧情简介 | How are bad decisions made? It's because meetings often take place during the hungriest times of the day. |
| 媒体类别 | 广播 |
| 长度 | |
| Worldwide Chief Creative Officer | David Lubars |
| 首席创意官 | Greg Hahn |
| 执行创意总监 | Peter Kain |
| 执行创意总监 | Gianfranco Arena |
| 创意总监 | Scott Mahoney |
| 创意总监 | Dan Oliva |
| Director of Integrated Production | David Rolfe |
| 制作公司制片 | Chris Cassar |
| 项目经理 | Amy Orgel |
| 客户经理 | Kirsten Flanik |
| 客户经理 | Susannah Keller |
| 客户经理 | Lisa Piliguian |
| 客户经理 | Tani Corbacho |
| 客户经理 | Blake Maraoui |
| 客户经理 | Danee Fields |
| Partnerships Director | Tyler Harris |
| 制作公司 | iHeart Media |
| Sound Engineer | Ricky Roo |
