标题 | Stop Downloadkill (170s) |
Brief | This series of chilling ads brings the viewer into a women’s dressing room, the breathing of the person filming her is audible. As we focus closer, wondering what we’re looking at, a dead woman flashes abruptly on screen. The Busan Metropolitan Police Agency infiltrated the online black market with these videos to send a message to those who download illegal voyeur videos: You might be the one pushing her to suicide. |
广告公司 | Cheil Worldwide |
广告战役 | Stop Downloadkill |
广告主 | Busan Metropolitan Police Agency |
品牌 | Busan Metropolitan Police Agency |
Posted | 11月 2018 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | South Korean police decided to make Peeping Toms never want to see illegal voyeur videos again. The police used fake hiddencamera videos to reduce the circulation of the real ones, and also to discourage viewers from downloading and consuming them bychanging their thoughts about illegal voyeur videos. The police uploaded their fake videos onto 23 file-sharing sites.The fake videos show women in different places who, at the end of the video, suddenly change into a ghost-like character, scaring theviewer. And subtitles appear, saying “You might be the one pushing her to commit suicide. Police are monitoring this site.” Those whowanted to watch a voyeur video late at night and in secret were shocked and made conscious of their deed. |
媒体类别 | Web Film |
首席创意官 | Jeongkeun You |
创意总监 | Hyungkyun Oh |
创意总监 | Seongphil Hwang |
文案 | Seungree Kang |
客户总监 | Weonil Lee |
客户主管 | Hyungwoon Kim |
客户主管 | Seungjun Na |
制作公司 | Bounce Creative |
设计师 | Wanmo Wanmo Koo |
制作公司 | Uranium238 |
导演 | Hyunkuk Kwak |
电影 | Myungjun Kim |
制作公司 | Junpasang Production |
制作设计师 | Seunghyun Jo |
执行制片 | Kyounghyun Kim |
制片 | Hyungju Park |
制作公司 | FATBOY (Seoul) |
剪辑师 | Junyoung Yang |
Flame Artist | Wonwoo Choi |