Hyungkyun  Oh
Directeur artistique at Cheil Worldwide Inc.
Seoul, 韩国
标题Stop Downloadkill (170s)
BriefThis series of chilling ads brings the viewer into a women’s dressing room, the breathing of the person filming her is audible. As we focus closer, wondering what we’re looking at, a dead woman flashes abruptly on screen. The Busan Metropolitan Police Agency infiltrated the online black market with these videos to send a message to those who download illegal voyeur videos: You might be the one pushing her to suicide.
广告公司
广告战役 Stop Downloadkill
广告主 Busan Metropolitan Police Agency
品牌 Busan Metropolitan Police Agency
Posted11月 2018
行业领域 机构/公益组织/非盈利组织
剧情简介 South Korean police decided to make Peeping Toms never want to see illegal voyeur videos again. The police used fake hiddencamera videos to reduce the circulation of the real ones, and also to discourage viewers from downloading and consuming them bychanging their thoughts about illegal voyeur videos. The police uploaded their fake videos onto 23 file-sharing sites.The fake videos show women in different places who, at the end of the video, suddenly change into a ghost-like character, scaring theviewer. And subtitles appear, saying “You might be the one pushing her to commit suicide. Police are monitoring this site.” Those whowanted to watch a voyeur video late at night and in secret were shocked and made conscious of their deed.
媒体类别 Web Film
首席创意官
创意总监
创意总监
文案
客户总监
客户主管
客户主管
制作公司
设计师
制作公司
导演
电影
制作公司
制作设计师
执行制片
制片
制作公司
剪辑师
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