Hyungkyun  Oh
Directeur artistique at Cheil Worldwide Inc.
Seoul, 韩国
标题Life Pump
广告公司
广告战役 Life Pump
广告主 Samsung
品牌 Caribbean Bay Water Park
首次发布日期 2016 / 9
行业领域 家用电器和视听产品
剧情简介 It is very difficult for victims of sudden cardiac arrest to survive in Korea.
The chances of receiving CPR from a bystander are a mere 3%. 1) and thus, the survival rate of sudden cardiac arrest victims is only 4%. 2) according to the survey, 82% of people know what cpr is, but only 7% are able to perform it. 3) people learn cpr at schools or organizations through tutorials and books, but not through hands-on experience. How can we get people to learn CPR ?
With the life pump campaign, pumping up swimming tubes turns into CPR training through hands-on experience with a simulated body. By connecting an air pump to the inside of a CPR manikin, we created a new and easy way that allows anyone inflating their swimming tubes to learn CPR. The life pump is designed in such a way that if CPR is correctly performed on the manikin, at the right position and pace, 4) then the tube will be fully inflated within 1 minute. 5) 4) 4~5cm deep / 100~120 pumps per minute, hands-only CPR guide in 2015, American Heart Association 5) for standard swimming tubes with a diameter of 90cm
The execution :
We installed 10 life pumps at Caribbean Bay Water Park, so that people can learn how to perform CPR before going in the water, and before sudden cardiac arrests happen. Through the campaign, which started on august 3, 2016, and is still ongoing, people are learning CPR via hands-on experience by filling up their swimming tubes. Both experts from the emergency medical association and lifeguards from Caribbean Bay are on site to help people learn to perform cpr correctly. Furthermore, the life pump campaign is in the process of expanding to other locations in collaboration with the emergency medical association.

媒体类别 Web Film
长度
首席创意官
创意组长
创意总监
创意总监
文案
美术指导
美术指导
客户总监
客户主管
客户主管
客户主管
客户主管
广告公司制片
制作公司
制作公司
战略企划
导演
Assistant Director
执行制片
制片
制作设计师
后期制作
剪辑师
Colorist
Colorist
Colorist
Flame Artist
Flame Artist
Post-production Producer
Post-production Producer
VFX Company
Product Designer
Product Designer
音效制作
Sound Designer
Audio Village / Sound Studio Producer
Production Team

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