标题 | Life Pump |
广告公司 | Cheil |
广告战役 | Life Pump |
广告主 | Samsung |
品牌 | Caribbean Bay Water Park |
首次发布日期 | 2016 / 9 |
行业领域 | 家用电器和视听产品 |
剧情简介 | It is very difficult for victims of sudden cardiac arrest to survive in Korea. The chances of receiving CPR from a bystander are a mere 3%. 1) and thus, the survival rate of sudden cardiac arrest victims is only 4%. 2) according to the survey, 82% of people know what cpr is, but only 7% are able to perform it. 3) people learn cpr at schools or organizations through tutorials and books, but not through hands-on experience. How can we get people to learn CPR ? With the life pump campaign, pumping up swimming tubes turns into CPR training through hands-on experience with a simulated body. By connecting an air pump to the inside of a CPR manikin, we created a new and easy way that allows anyone inflating their swimming tubes to learn CPR. The life pump is designed in such a way that if CPR is correctly performed on the manikin, at the right position and pace, 4) then the tube will be fully inflated within 1 minute. 5) 4) 4~5cm deep / 100~120 pumps per minute, hands-only CPR guide in 2015, American Heart Association 5) for standard swimming tubes with a diameter of 90cm The execution : We installed 10 life pumps at Caribbean Bay Water Park, so that people can learn how to perform CPR before going in the water, and before sudden cardiac arrests happen. Through the campaign, which started on august 3, 2016, and is still ongoing, people are learning CPR via hands-on experience by filling up their swimming tubes. Both experts from the emergency medical association and lifeguards from Caribbean Bay are on site to help people learn to perform cpr correctly. Furthermore, the life pump campaign is in the process of expanding to other locations in collaboration with the emergency medical association. |
媒体类别 | Web Film |
长度 | |
首席创意官 | Jeongkeun Yoo |
创意组长 | Wain Choi |
创意总监 | Hyungkyun Oh |
创意总监 | Sungphil Hwang |
文案 | Jia Kim |
美术指导 | Sungphil Hwang |
美术指导 | Hyungkyun Oh |
客户总监 | Jaehwan Lee |
客户主管 | Chan Kim |
客户主管 | Hyunjin Shim |
客户主管 | Junseok Park |
客户主管 | Hana Lee |
广告公司制片 | Sunho Sunho Bae |
制作公司 | Junpasang Production |
制作公司 | Yonggamhan Production |
战略企划 | Kyounghyun Kim |
导演 | Yonghan Moon |
Assistant Director | Hunpyo Kim |
执行制片 | Kyounghyun Kim |
制片 | Dongjo An |
制作设计师 | Seunghyun Jo |
后期制作 | Seoul Visions |
剪辑师 | Daehyeon Cho |
Colorist | Soyeon Soyeon Kim |
Colorist | Sujeong Park |
Colorist | Changbin Yoo |
Flame Artist | Naedo Lee |
Flame Artist | Yejin Lee |
Post-production Producer | Hanbi Choi |
Post-production Producer | Jin Lee |
VFX Company | Ex Creative |
Product Designer | Changhwa Yeo |
Product Designer | Myoungjun Joo |
音效制作 | Kiss Fm |
Sound Designer | Sungrae Sungrae Hong |
Audio Village / Sound Studio Producer | Inu Inu Hwang |
Production Team | Taeho Park |