| 标题 | Hope Tape (Case Film) |
| 广告公司 | Cheil Worldwide |
| 广告战役 | Hope Tape |
| 广告主 | Korean National Police Agency |
| 品牌 | Korean National Police Agency |
| 首次发布日期 | 2020 / 5 |
| 行业领域 | 政府与其他机构 |
| 剧情简介 | On International Missing Children’s Day (May 25), Cheil Worldwide and Korean National Police Agency (KNPA) announced the launch of HOPE TAPE campaign to help find long-term missing children. In South Korea, 661 children have been missing for over one year, and 638 of those have been missing for more than five years. Cheil created a new packaging tape – also named HOPE TAPE – which contains details of 28 children who have been missing for a long time. With HOPE TAPE, boxes delivered to every corner of the nation will be transformed into a new medium to spread information that are crucial in finding missing children. HOPE TAPE carries children’s photos taken at the time of their disappearance, their age progression images using KNPA’s technology, and other information including their physical features and places last seen. It also contains QR code that connects to police’s dedicated mobile app where people can report and search about missing children, and register fingerprints of their children that can be later used in case of disappearance. From May to June, HOPE TAPE will be used in packing 620 thousand parcels to be delivered across the country through courier service providers Korea post and Hanjin Transportation. |
| 媒体类别 | 公关 |
| 长度 | |
| Senior Vice President | Hun Choi |
| 创意总监 | Seongphil Hwang |
| 创意总监 | Hyungkyun Oh |
| 文案 | Sekyeong Park |
| 美术指导 | Miyeon Shin |
| 美术指导 | Yeowool Kwon |
| 客户总监 | Joohong Min |
| 客户主管 | Chan Kim |
| 客户主管 | Kyunghoon Woo |
| 导演 | Kwangwon Cho |
| 制作公司 | Illri Imagines |
| 制片 | Dongjo An |
| 制片 | Sooyoung Yoon |
| 制作公司 | Visionholdings |
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