| 标题 | Heat Tech Window Case Study |
| Brief | Bubble wrap, commonly used for packaging, became the medium of an advertisement that is actually warm: the Heat Tech Window. Just by applying the Heat Tech layer to a window, the room temperature rises by 2-to-3°C (3.6-to-5.4°F). 1)The air inside the bubbles blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Just as Uniqlo's Heat Tech clothes insulate your body. |
| 广告公司 | Cheil Worldwide |
| 广告战役 | Heat Tech Window |
| 广告主 | Uniqlo |
| 品牌 | Uniqlo |
| 首次发布日期 | 2017 / 4 |
| 行业领域 | 服装、时装和鞋类 |
| 剧情简介 | Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window. Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). 1) The layer of air inside the air caps blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Applying the Heat Tech Window saves an average 20% on heating. 2) It’s the solution to reduce the heating cost that is so expensive in Korea by means of affordable bubble wrap normally used for packaging. 1)Air Cap Sheet Insulation Estimation, 2015 / The Korea Institute of Building Construction2) Apartment Winter Heating Cost Saving Plan/Ministry of Knowledge Economy |
| 问题 | Made of bubble wrap, commonly used for packaging fragile items, Heat Tech Window has a layer of air-filled hemispheres that blocks the heat conduction between indoor and outdoor. Just by attaching the Heat Tech Window to the window, the temperature of the room rises by 2~3°C, saving an average of 20% on heating costs. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Executive Vice President | Jeongkeun You |
| 首席创意官 | Wain Choi |
| 美术指导 | Sungphil Hwang |
| 创意总监 | Hyungkyun Oh |
| 美术指导 | Hyungkyun Oh |
| 客户总监 | Jaehwan Lee |
| 客户主管 | Junseok Park |
| 客户主管 | Seungeun Lee |
| 客户主管 | Yujin Yujin Jung |
| 广告公司制片 | Sunho Sunho Bae |
| Bounce Creative | Wanmo Wanmo Koo |
| 设计师 | Wanmo Wanmo Koo |
| Bounce Creative | Jeakyun Jeakyun Kim |
| 设计师 | Jeakyun Jeakyun Kim |
| Bounce Creative / Designer | Sungjin Sungjin Lee |
| 导演 | Dongjo An |
| 执行制片 | Kyounghyun Kyounghyun |
| 电影 | Sungin Ji |
| 电影 | Myungjun Kim |
| 剪辑师 | Jaeyun Lee |
| Colorist | Soyeon Soyeon Kim |
| Sound Designer | Sungrae Sungrae Hong |
| Audio Village / Sound Studio Producer | Inu Inu Hwang |
| Music Director | Arana Son |
| 摄影师 | Jiwon Choi |
| 摄影师 | Kyoungwon Kang |
| 摄影师 | Choongsun Park |
| Model Agency | Hyewon Ha |
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