| 标题 | IKEA We Me |
| 广告公司 | ACNE |
| 广告战役 | IKEA We Me |
| 广告主 | IKEA |
| 品牌 | IKEA |
| 首次发布日期 | 2018 / 8 |
| 行业领域 | 服装、服饰店 |
| 广告口号 | Me and We. Every home needs a bit of both |
| 剧情简介 | The plot of the film consists of relatable everyday situations where a variety of people balance me- and we-time. Thanks to its opera-style, it strikes a humorous tone, yet sparks a relevant discussion in an age where spaces are getting smaller and digital solutions erase the boundaries between work and relaxation – how much of my time do I dedicate to myself, how much do I dedicate to being together and how do I find balance. |
| 哲学 | Sharing is the universal truth that unifies all homes. Who has never had their family wait in line outside the bathroom door because a sibling is taking too long getting ready. Who has never felt that stab of panic when the living room’s a mess and the guests are knocking on the door. Who have never fought with their partner over carpets or colors when moving in. The list goes on. We’ve all been there. |
| 问题 | The battle between me- and we-time is one of everyday life’s most recognisable challenges. We wanted to dramatise and visualise how it feels when we experience it and realised that there is really no better way to do that than to make it an opera, because honestly, the opera writers are the masters of drama and have proven it for over a hundred years. |
| 结果 | The plot of the film consists of relatable everyday situations where a variety of people balance me- and we-time. Thanks to its opera-style, it strikes a humorous tone, yet sparks a relevant discussion in an age where spaces are getting smaller and digital solutions erase the boundaries between work and relaxation – how much of my time do I dedicate to myself, how much do I dedicate to being together and how do I find balance. |
| 媒体类别 | Web Film |
| 长度 | |
| 市场 | 英国 |
| 执行创意总监 | Johan Bello |
| Creative Director, IKEA Creative Hub | Morten Kjaer |
| Senior Art Director | Tiago Pinho |
| Creative | Joel Lindblad |
| Creative | Isaac Bonnier |
| 客户经理 | Lovisa Friman Bendz |
| Director | Tompa & Rondo |
| Assignor | Rebecka McJannett |
| Assignor | Tanja Dolphin |
| Assigment Leader, IKEA Creative Hub | Antje Lühmann |
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