Viton Araùjo
Creative Director at FCB Lisbon
Lisboa, 葡萄牙
标题The Woman Who Chose Too Much
广告公司
广告战役 The Woman Who Chose Too Much
广告主 Turismo de Portugal
品牌 Turismo de Portugal
首次发布日期
行业领域 目的地(国家与地点)
广告口号 In 2015, Monocle Magazine chose Portugal to host its Quality of Life Conference. Great Choice.
剧情简介 The film is a false documentary about a character: "The Woman who chose too much"
We are at her home, in a big empty living room. Just her, sitting on a chair.
She speaks straight to the camera:
Woman: "… for me, to choose is a way of life. For instance, I stayed single not by fate, but by choice. There were the tall ones, and the short ones. And those who were neither tall nor short, just boring. There was one I chose, Albert. It was 15 years ago, but I still didn't choose the date of the wedding. I don't like January, or February, or March, or April, May, June, July, August? No way… September, October, November or December that is in fact the worse of them all. Oh choices, choices… You know, those restaurants where people choose what they want to eat and they even set up their own dishes. For me, that is a vision of hell… This place, I didn't choose it. I inherited it. I'm still choosing the decoration. Everything will have to match with this chair that came along with the house. Even if this chair, let's be honest, doesn't really match with anything. Not even with the white of this wall. My God! What kind of white is this? With so many beautiful whites to pick from, they chose right this pale, milky, colourless one… Sorry, sorry, sometimes I lose myself. What did you come to ask me exactly?"Voice (off): Portugal was chosen to host The Monocle Quality of Life Conference. What do you have to say about this?Woman: Oh, yes, that's that. It was?… Interesting… Good choice.Portugal. The country chosen to host The Monocle Quality of Life Conference 2015. A good choice. 
哲学 The film is a false documentary about a character: "The Woman who chose too much". We are at her home, in a big empty living room. Just her, sitting on a chair. She speaks straight to the camera about their hard and curious choices and at the end she comments on Monocle's choice of Portugal to host The Monocle Quality of Life Conference.  
媒体类别 互联网广告/横幅
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