Viton Araùjo
Creative Director at FCB Lisbon
Lisboa, 葡萄牙
标题The Moving Food Truck
广告公司
广告战役 The Moving Food Truck
广告主 ADEXO
品牌 ADEXO
首次发布日期
行业领域 保健与医药产品
剧情简介 In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people. 
哲学 In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people. 
媒体类别 Web Film
长度
执行创意总监
执行创意总监
美术指导
文案
文案
制片
导演
制作公司

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started