|广告口号||More than creating a brand promotion, we created a brand-new sport.|
|剧情简介||We decided to devise a way to skate the “unskateable”: a board that perfectly fits the tram tracks. As the story unfolded through online and offline channels, a skateboarding community emerged around our riders and the FUEL TV brand. More than creating a brand promotion, we created a brand-new sport.|
Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. All thanks to a board specially designed to skate the unskateable.
|问题|| Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience. |
Hot to engage with skateboarding social community and create relevant local online content in a country where the streets are the nightmare of any skater?
|结果|| MOST WATCHED AND SHARED VIDEO|
IN THE HISTORY OF FUEL TV’S SOCIAL MEDIA
22X MORE VIEWS
THAN THE 2ND MOST POPULAR VIDEO
225.000€ IN ONLINE
IMPACTED OVER 18 MILLION HOMES
IN 70 DIFFERENT COUNTIRES
|Soundtrack||Fast Eddie Nelson - Baptize me in Wine|
|创意总监||Luis Silva Dias|
|Product Development||Ricardo Marques|
|Sound Designer||Paulo Costa|
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