Viton Araùjo
Creative Director at FCB Lisbon
Lisboa, 葡萄牙
标题Cobblestone Riders
广告公司
广告战役 Cobblestone Riders
广告主 FUEL TV
品牌 FUEL TV
首次发布日期
行业领域 电视、广播节目与电视台、电台
广告口号 More than creating a brand promotion, we created a brand-new sport.
剧情简介 We decided to devise a way to skate the “unskateable”: a board that perfectly fits the tram tracks. As the story unfolded through online and offline channels, a skateboarding community emerged around our riders and the FUEL TV brand. More than creating a brand promotion, we created a brand-new sport.
哲学
Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. All thanks to a board specially designed to skate the unskateable.
问题 Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience.

Hot to engage with skateboarding social community and create relevant local online content in a country where the streets are the nightmare of any skater?
结果 MOST WATCHED AND SHARED VIDEO
IN THE HISTORY OF FUEL TV’S SOCIAL MEDIA

22X MORE VIEWS
THAN THE 2ND MOST POPULAR VIDEO

225.000€ IN ONLINE
EARNED MEDIA

IMPACTED OVER 18 MILLION HOMES
IN 70 DIFFERENT COUNTIRES
媒体类别 Web Film
长度
Soundtrack Fast Eddie Nelson - Baptize me in Wine
联合创意总监
创意总监
文案
美术指导
美术指导
设计师
Product Development
导演
导演
Sound Designer
后期制作

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