| 标题 | Flat |
| 广告公司 |
Leo Burnett Prague
|
| 广告战役 |
Bone Marrow Transplant Foundation
|
| 广告主 |
Bone Marrow Transplant Foundation
|
| 品牌 |
Bone Marrow Transplant Foundation
|
| Posted | 12月 2001 |
| 产品 |
Charity
|
| 行业领域 | 献血、器官捐赠
|
| 广告口号 | If I can't find a bone marrow donor |
| 剧情简介 | Looking for anybody, who would like to take up fully equiped flat 2+1, 1st category, color TV, phone, fridge, wahing machine, very close to public transportation. If I can't find a bone marrow donor. Please call: 02 510 20 510 |
| 哲学 | The campaign shows, from a new perspective, the difficult situation faced by Leukemia sufferers while awaiting a bone marrow transplant. Their futures are uncertain, and they are totally dependent on the Foundation's success in finding a suitable donor. The task of this campaign (television, print, radio, outdoor, special outdoor) was to increase awareness about leukemia sufferes and increase the number of volonteer donors. Ultimately increasing the number of successful transplants and lives saved. The Agency established a bone marrow hotline for those interested in making donations and it ran as part of the ads. |
| 媒体类别 |
户外广告
|
| 创意总监 |
Bill Stone
|
| 文案 |
Martin Charvat
|
| 美术指导 |
Jiri Langpaul
|
