| 标题 | Hockey |
| 广告公司 | Mark/BBDO |
| 广告战役 | Switch off tv before it's too late - Mediawise |
| 广告主 | Mediawise |
| 品牌 | MediaWise |
| Posted | 5月 2005 |
| 产品 | Public awarness |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | Switch the TV off before it´s too late. |
| 剧情简介 | While a father and son game of hockey, the boy shoots with the stick as if it was a gun. Maybe the boy watches thv too much. |
| 哲学 | Suppressing tv violence is not a solution. The parents are responsible for their childrens´spare time. |
| 问题 | In public and Parliament of Czech republic is being held a discussion lately over violence in media. |
| 结果 | The public discussion has been really stired up by new aspects shown in this tvc. Advertiser received hundreds of letters and even the expert opinion leaders reacted heavily. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | Europe, 捷克共和国 |
| 导演 | Tomas Barina |
| 创意总监 | Martin Charvat |
| 剪辑师 | Petr Mrkous |
| 文案 | Matej Podolinsky |
| 文案 | Martin Prikryl |
| 广告公司制片 | Jan Soupa |
| 制作公司制片 | Daniela Stranska |
| 摄影指导 | Tomas Sysel |
| 客户总监 | Petr Topinka |
| 广告经理 | Ondrej Zahorik |
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