RPA's Chief Experience Officer, Mike Margolin, weighs in on the great debate on using AI in advertising, and delineates the opportunities that come... 阅读更多
In the latest of our series spotlighting incredible women in advertising, we had a moment to chat with Fern McCaffrey of RPA on breaking down the... 阅读更多
Mitchell Gilbert, Associate Media Director, RPA 阅读更多
We have found it helps the most when we let the data guide us, but to not let it suffocate our creative vision and execution or cause us to lose... 阅读更多
A one-size-fits-all, or a this-is-how-we’ve-always done it, is antiquated, and frankly a big turn-off compared to the agencies and brands that... 阅读更多
It’s not enough to identify all of the opportunities — you also have to dig into whether or not they make sense. 阅读更多
Our dream is to have portfolios filled with examples of how we took a struggling, poorly branded and poorly differentiated brand in a tough... 阅读更多
We’ve had a pretty strong 2021 already, and I think conditions are strong for it to continue. 阅读更多
The root of it is trust. We’ve continued to build trust while fighting through the housing crisis as well as during COVID. 阅读更多
I’ll admit upfront that I’m more of an optimist than the average person and believe there has been a lot of progress made related to diversity and... 阅读更多