Top Interviews From The Advertising Industry
Featured Interviews
Guillaume Olivieri: “Technology is a stage for theatrical experiences”
Brands need to ensure that their digital interactions with customers are well-designed, fluid and enjoyable. Enter Dentsu Creative. 阅读更多
“Content creation has been democratized”: Bruno Laporte, Dentsu Creative France
What is “the entertainment industry” today? We posed six questions to Dentsu Creative’s cultural and social specialist. 阅读更多
A peek into Yell Advertising's decentralized strategy
Dissara Udomdej, CEO & Founder of Yell Advertising 阅读更多
Without a doubt, the best extended storytelling in the world takes place in gaming
Jess Taylor, Executive Content Director and Camille Standen, Content Creative Director at Adam&Eve DDB 阅读更多
Gaming is one of the biggest, overlooked media behaviours out there
Oliver Feldwick, Head of Innovation, Partner at The&Partnership 阅读更多
Peru is the second country in the world that has grown the most in gaming penetration
Raul Gonzales Digital Director & Andrea Corvetto Innovation Manager 阅读更多
What is “advertisement”? We won’t be using that term in the Metaverse
Advertising and Video Games: Troy Hitch, Global Chief Innovation Officer, RAPP 阅读更多
Ready Player One: Web3, Metaverse, Gaming - These are all brand new and intriguing economies
By creating experiences worth talking about, the approach is naturally earned-first. 阅读更多
"Simplicity is key" at the moment for brands and marketers
Mitchell Gilbert, Associate Media Director, RPA 阅读更多
Metaverse Deep Dive: Johnny Ward, Damage
Damage’s expertise is helping brands navigate the new virtual frontier of gaming, esports & streaming. 阅读更多