There’s a strange joy in constantly asking ‘why do you do that?’ 阅读更多
A good strategist should help the client make business decisions, work together with media partners and think about the whole communication ecosystem. 阅读更多
Everyone else on your team will cover off on the other details but a great strategist is one who sees things in multiple perspectives and has an... 阅读更多
It’s not enough to identify all of the opportunities — you also have to dig into whether or not they make sense. 阅读更多
Stay curious, think critically, and put your ego aside. 阅读更多
In a nutshell: A good strategist is able to reduce complexity with precision while being inspirational and opening new worlds at the same time. 阅读更多
Seeing an idea that you supported go live in the world is the best feeling. 阅读更多
I have this feeling that I am doing the brave thing. The sole purpose of life is to pass on what we’ve learned. 阅读更多
How strategic planning can help brands battle the virus. 阅读更多
With how quickly our current situation with COVID-19 is changing it is more important than ever to keep your pulse on what is happening in culture. 阅读更多