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TOP
Best Alcohol Ads of the Month
1
Michelob Ultra - Going With The Flow
This spot out of FCB New York utilizes smooth transition to tie the narrative together in promotion of Michelob Ultra.
| 标题 | Going With The Flow |
| 广告公司 | FCB New York |
| 广告战役 | Going With The Flow |
| 广告主 | AB Inbev |
| 品牌 | Michelob Ultra |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
2
Bitburger - Bitte Let's Celebrate What Brings Us Together
Bitburger Beer goes great with football in pubs and beer gardens, along with a number of other settings. Bitburger takes us through these settings in a natural looking, live shooting style, with the help of Serviceplan.
| 标题 | Bitte Let's Celebrate What Brings Us Together |
| 广告公司 | Serviceplan Group |
| 广告战役 | Bitte Let's Celebrate What Brings Us Together |
| 广告主 | Bitburger Brauerei TH. SImon GmbH |
| 品牌 | Bitburger |
| 首次发布日期 | 2024 / 5 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | Football has the power to connect people. With the claim Bitte Let's Celebrate What Brings Us Together, Bitburger and Serviceplan are taking viewers on a journey through football-loving Germany. In pubs and gardens, but also in living rooms, restaurant kitchens, workshops, mobile homes and market squares, football is celebrated together. Communal and genuine emotions - this is what the Bitburger EURO24TM campaign film shows in authentic and honest images. What makes the film special? All the protagonists shown are real football fans, not actors. A rousing ‘cabin speech’ accompanies the film and calls for the celebration of a united football festival. Within the campaign, the ‘Bitte’ (meaning please in English) is the visual and textual anchor of the communication and introduces the new brand platform, where it’ makes everything possible. As the official national beer of UEFA EURO 2024TM in Germany, Bitburger is launching a major campaign in the run-up to the EURO24TM. The film is the first major highlight of the campaign. It will be accompanied by (D)OOH motifs celebrating small summer football moments and endearing characteristics of German fan culture. Further campaigns are planned for the coming weeks and during UEFA EURO 2024TM. Serviceplan in Hamburg and Munich is responsible for the strategy, concept, and creation of the campaign. Serviceplan won a multi-stage pitch in October 2023 and has since been responsible for the brewery group's communicative brand portfolio strategy and for the creative campaign communication of the Bitburger and Köstritzer brands. Future Marketing, the Serviceplan Group's consulting service within the Plan.Net Group, is largely responsible for the digital transformation of the Bitburger Brewery Group. The focus here is on designing and implementing innovative digital experience strategies that are optimized through integrated journey management and the use of data-driven marketing. A key component is the Bitburger app as a user-centric touchpoint and central data hub within the new MarTech ecosystem - for an individual approach and consistently personalized brand and product experiences along the entire customer journey. Serviceplan Activation in Frankfurt is responsible for all POS marketing strategies for the Bitburger Brewery Group. A current highlight is the creative design of the European Championship competition for retailers and restaurants via the Bitburger app. An activation mechanism specially developed for the brewery group was used for this. |
| 媒体类别 | 电视 |
| 长度 | |
| 广告经理 | Christoph Weber |
| 广告经理 | Svenja Breitenstein |
| 广告经理 | Leo Caspar Anthony |
| 广告经理 | Verena Schramm |
| Managing Director | Patrick Hammer |
| 执行创意总监 | Moritz Dornig |
| 创意总监 | Sebastian Bialon |
| 创意总监 | Tobias Morka |
| 创意总监 | Matthäus Frost |
| 文案 | Florian Joester |
| 美术指导 | Agnes Motz |
| 美术指导 | Vira Ronkina |
| Head of Production | Christoph Köhler |
| 客户总监 | Mirja-Laurina Johanns |
| Senior Account Manager | Katja Potechin |
| 客户经理 | Julian Hupfeld |
| 客户经理 | Milena Fischer |
| 制作公司 | Stink Films |
| 导演 | Eliot Rausch |
| 摄影指导 | Cedric Schanze |
| 执行制片 | Moritz Merkel |
| 制片 | Michael Hessenbruch |
| 制片 | Nikita Mikitin |
| Journalist | Jan Henrick Becker |
| Research | Katrein Baumeister |
| 摄影师 | Florian Schüppel |
| Art Department & Styling | Evgeniy Marantz |
| Art Department & Styling | Maurizio Gallicchio |
| Post-production Producer | Robert Sieg |
| 剪辑师 | Jonas Baumgärtel |
| 剪辑师 | Leonidas Befeldt |
| 剪辑师 | Julian Neville |
| 剪辑师 | Max Eigentler |
| Color Grade Artist | Jacob McKee |
| 后期制作 | nhb Video GmbH |
| Music / Sound Design | Staub Audio |
| Voice Over Casting | Massive voices |
3
Johnnie Walker - The Uncomfortable Unboxing
Johnnie Walker cuts through the BS in this case study out of Publicis Reklámügynökség.
| 标题 | The Uncomfortable Unboxing |
| 广告公司 | Publicis Reklámügynökség |
| 广告战役 | The Uncomfortable Unboxing |
| 广告主 | Diageo |
| 品牌 | Johnnie Walker |
| 首次发布日期 | 2024 / 3 |
| 行业领域 | 烈酒，加烈葡萄酒 |
| 哲学 | With this campaign, Johnnie Walker took a stand against gender inequality in Hungary, aligning with its long-standing dedication to collective societal progress and female empowerment. With 59.2% of Johnnie Walker drinkers in Eastern Europe being women, the brand sought to empower women and drive change in a region where gender issues are often neglected. Recognizing that only 2% of influencers engage in discussions on gender inequality, Johnnie Walker and Dorko, Hungary's largest sportswear brand, created a unique sneaker. These sneakers had excessively long labels detailing the barriers and limitations women face in Hungary, which needed to be cut off before the sneakers could be worn. This act symbolized breaking the silence and overcoming limitations The campaign, launched on International Women’s Day, targeted both women and men, leveraging influencers to amplify the message. The sneakers were sent to influencers for unboxing videos that unpacked the broader issues of gender inequality. The sneakers were also sold in Dorko stores, with proceeds supporting the Equator Foundation, a Hungarian organization dedicated to women's rights. |
| 问题 | Hungary has a pervasive indifference towards social issues, with discussions often deflected by political rhetoric. This environment discourages public figures from engaging deeply with topics like gender equality. Hungary ranks 26th out of 27 in the EU Gender Equality Index, with significant issues such as strict abortion rights, low female representation in government, and high domestic violence rates. |
| 结果 | The campaign achieved remarkable success: • All 1,000 pairs of sneakers were sold, with proceeds supporting the Equator Foundation. • Generated nearly 19 million impressions across platforms. • Website visits increased by 958.6% compared to previous months. • Johnnie Walker's social media follower base grew by 185.8%. • Achieved an engagement rate of 36.1%, making it the top-performing Johnnie Walker campaign in Hungary. This campaign effectively utilized a fashion item to engage a broader audience in the conversation about gender equality, making a significant impact in a region where such issues are often overlooked. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Agency | DEPT® |
| 执行创意总监 | Marton Jedlicska |
| Regional Chief Creative and Innovation Officer | Andrey Tyukavkin |
| 联合创意总监 | Ádám Nagy |
| Senior Art Director | Bence Csabai |
| Senior Copywriter | Tamas Veres |
| Motion Designer/Editor | Dávid Knapp |
| VFX Specialist / Motion Designer | Bálint Kovács |
| Developer | Dávid Hüse |
| VFX Specialist | Bálint Kovács |
| Head of DTP | Gábor Kiss |
| DTP | Ferenc Szalai |
| DTP | Tamás Tarczy |
| DTP | Beatrix Magyar |
| DTP | Ágnes Hamza-Vetési |
| 美术指导 | Miklos Voros |
| DTP | Gábor Kismartoni |
| Chief Business Officer | Gábor Varga |
| Group Account Director | Christiane Boehm |
| Senior Account Manager | Boglárka Boronkai |
| Senior Account Manager | Ida Reich |
| 客户主管 | Laura Götz |
| Junior Account Manager | Lili Fehér |
| Influencer Management | Gabriella Szekér |
| Brand Strategy Director | Eszter Domonkos |
| Junior Strategy Planner | Orsolya Eidenpenz |
| Senior Account Manager | Flóra Nánássy |
| Community Manager | Ferenc Hyross |
| Senior SEO Client Manager | Erzsébet Botos |
| 数字项目经理 | Lili Koncz |
| Senior Project Manager | Zsófia Jávor |
| Senior PR Consultant | Márton Pribék |
| Senior PR Consultant | Márton Beck |
| Chief Creative Production Officer | Erich Muller |
| 广告公司制片 | Dóri Rideg |
| 制作经理 | Anita Nemes |
| Production Assistant | Dorottya Piros |
| Model | Lili Lilla Nagy |
| 摄影师 | Istvan Labady |
| Assistant Photographer | Ambrus Szentgyörgyváry |
| 导演 | Krisz Jankai |
| 摄影指导 | ''Cosmic Bunuel'' Milán Bernáth |
| Studio Manager | Ciaran Jackson |
| Studio Coordinator | István ''Pistikó'' Berta |
| Focus Puller | Balázs Mihálka |
| Gaffer | Zsolt Tichy |
| Best Boy | Tamás Vörös |
| Electrician | Krisztián Maráczi |
| SFX/Props | Ferenc Nagy |
| Make-Up Artist | Eszter Craciun |
| Hair Stylist | Dávid Blanke |
| Stylist | Rozina Pusztai |
| Stylist | Eperke Szabó |
| Dresser | Natasa Weinek |
| Werk Video | Bence Mladin |
| Brand Packaging Specialist | László Páger |
| Post-production Producer | Bendegúz Szűts |
| 剪辑师 | Vivien Katona |
| VFX/3D Artist | Tamás Földes |
| 3D Artist | Ádám Töröcsik |
| Colorist | Anna Stalter |
| Senior Account Executive | Laura Filó |
| 创意总监 | João Inácio |
| 美术指导 | Ana Rangel |
| 文案 | Annelied van de Weg |
| Strategy Director | Martin Wong |
| Strategist | Lea Grissmer |
| Strategist | Emma Runevad |
| 客户总监 | Jessica Otero Ely |
| 客户经理 | Angela Dana Teodorescu |
| 项目经理 | Kristián Tankina |
| 设计师 | Dora Visky |
| 设计师 | Bart van der Hoorn |
| 设计师 | Immanuel de Jong |
| 设计师 | Sander Van Lit |
| Creative Producer | Mehdi Assem |
| Design Lead | Sönke Schürmeier |
| Art Director & Designer | Virginia Gutierrez |
| Visual Designer | Melisa Yonkuc |
| Visual Designer | Flavius Budau |
| Motion Designer | Walter de Rosa |
| Motion Designer | Maxime Bigot |
| Video Editor | Amor Meijer |
| Video Editor | Jack La Noyée |
| Director of Tech Projects | Lauren Chester |
| Lead Tech Planner | Maria Temneanu |
| Head of Creative Technology | Ashley Fletcher |
| Creative Technologist | Callum Fowler |
| Junior Creative Technologist | Jagroop Sidhu |
| Lead Designer | Keo Match |
| Motion Designer | Denise Deak |
| Senior Lead Designer | Ellie Aslett |
| 广告经理 | Juliana Ballarin |
| 广告经理 | Yulia Tyan |
| 广告经理 | Bence Német |
| 广告经理 | Valeriy Sokolov |
| 广告经理 | Dora Fejes |
| 广告经理 | Fanni Kocsonya |
| 广告经理 | Bence Kantár |
| 广告经理 | Jean-Philippe Copers |
| 广告经理 | Inna Kim |
| 广告经理 | Gábor Horváth |
| 广告经理 | Dóra Szemeti |
| 广告经理 | Rita Csatlós |
| 广告经理 | Dávid Gábor Kovács |
| 媒介公司 | PHD Hungary |
| Media Business Director | Dóra Kovács |
| Media Account Director | Anna Huszanyik |
| Media Account Executive | Dóra Sziegl |
| Market Engagement Director | Emese Jankó |
| Digital Client Lead | Eszter Oláh |
| Strategy Director | Zsuzsanna Ócsai |
| Digital Manager | Stam Kardamis |
| Digital Planner | Sahana Kunder |
| 制作公司 | Publicis Groupe Czech Republic |
4
Old Mout - Moutopia
In this installment, St. Luke's Communications uses a creative combination of art styles in promotion of Old Mout.
| 标题 | Moutopia |
| 广告公司 | St. Luke’s Communications |
| 广告战役 | Moutopia |
| 广告主 | Heineken |
| 品牌 | Old Mout |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 哲学 | 仅限订阅者 |
| 媒体类别 | 互动 |
| 长度 | |
| 广告经理 | R...el H...s 仅限订阅者 |
| 广告经理 | ..x T....le 仅限订阅者 |
| 广告经理 | C...e W...e 仅限订阅者 |
| 广告经理 | L...en W...e 仅限订阅者 |
| Joint Chief Creative Officer | A..n Y...g 仅限订阅者 |
| 创意合伙人 | J...an V...rd 仅限订阅者 |
| 美术指导 | L..h W...on 仅限订阅者 |
| 文案 | R....na T....rs 仅限订阅者 |
| Senior Planner | J...na B....tt 仅限订阅者 |
| Business Director | L..a P...e 仅限订阅者 |
| Senior Account Director | L..y Y...es 仅限订阅者 |
| 客户经理 | H...ie Sh......ffe 仅限订阅者 |
| Agency TV Producer | J...y B...y 仅限订阅者 |
| Creative Producer | Ch.....ne Si....rp 仅限订阅者 |
| 设计师 | ..n H....rd 仅限订阅者 |
| Junior Designer | E..e P...in 仅限订阅者 |
| 制作公司 | G...nd C....ol 仅限订阅者 |
| 执行制片 | M....el S....sh 仅限订阅者 |
| 导演 | M...es .e P...a S...os 仅限订阅者 |
| Director's Agent | L..o 仅限订阅者 |
| Lead Animator & Director | T...go Ma.....es 仅限订阅者 |
| 媒介公司 | D...su M...a 仅限订阅者 |
| 音乐 | N...ve M...c 仅限订阅者 |
5
Skrewball - A New Twist on an Old Favorite
The Martin Agency shows that Skrewball isn't afraid to break tradition with their tagline, 'Skrew the usual'.
| 标题 | A New Twist on an Old Favorite |
| 广告公司 | The Martin Agency |
| 广告战役 | Skrew the Usual |
| 广告主 | Skrewball Spirits |
| 品牌 | Skrewball |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 哲学 | 仅限订阅者 |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| Production Service Company | STORY |
| 广告经理 | C...g J....on 仅限订阅者 |
| 广告经理 | K...y S....le 仅限订阅者 |
| 广告经理 | G..y F...ey 仅限订阅者 |
| 广告经理 | Br....ny Y..g 仅限订阅者 |
| 广告经理 | S...e Y..g 仅限订阅者 |
| Client Creative Director | C..s B...es 仅限订阅者 |
| Client Creative & Digital Lead | L...a A....ta 仅限订阅者 |
| Chief Executive Officer (CEO) | D...y Ro....on 仅限订阅者 |
| 首席创意官 | J...Y H..K 仅限订阅者 |
| SVP, Creative Director | S..n R...y 仅限订阅者 |
| 联合创意总监 | D..e A...on 仅限订阅者 |
| Senior Copywriter | R...r H...es 仅限订阅者 |
| Senior Art Director | R...y S...e 仅限订阅者 |
| Design Director | R...n Ma....on 仅限订阅者 |
| Designer | M...y D....in 仅限订阅者 |
| Senior Studio Artist | M..k C...i 仅限订阅者 |
| Studio Artist | B....an Gi....rg 仅限订阅者 |
| SVP, Managing Director, Head of Integrated Production | B...t Al.....er 仅限订阅者 |
| VP Executive Content Producer | ..n P...er 仅限订阅者 |
| Senior Content Producer | ..l C....ro 仅限订阅者 |
| Associate Director, Business Affairs | G...ia Guti.........erson 仅限订阅者 |
| Associate Director, Financial Affairs | El.....th M...e 仅限订阅者 |
| SVP, Executive Partner, Head of Account | W...er T...e 仅限订阅者 |
| SVP, Group Account Director | ..z T..s 仅限订阅者 |
| 客户主管 | J...b L...en 仅限订阅者 |
| Group Resource Manager | K...n G...s 仅限订阅者 |
| Senior Project Manager | Ma....ne E...s 仅限订阅者 |
| EVP, Chief Brand Officer | El.....th P..l 仅限订阅者 |
| SVP, Head of Strategy | J..n G...on 仅限订阅者 |
| Group Planning Director | M..e Ob.....er 仅限订阅者 |
| 战略企划 | L..i Ma.....im 仅限订阅者 |
| Senior Communications Strategist | M....el Bo....ta 仅限订阅者 |
| VP, Head of Public Relations | L...en B....an 仅限订阅者 |
| Director, Brand Communications | Ka.....ne S....an 仅限订阅者 |
| Brand Communications Manager | S...e D...in 仅限订阅者 |
| Associate Director | H...y H...en 仅限订阅者 |
| 数字制片 | C...e M...le 仅限订阅者 |
| 制作公司 | P..k Pi....es 仅限订阅者 |
| 导演 | T...i T...ly 仅限订阅者 |
| 执行制片 | J...ie Kel.......bee 仅限订阅者 |
| Executive Producer/ Managing Director | J...in P....ck 仅限订阅者 |
| Senior Producer | Ch......her G...e 仅限订阅者 |
| Sr HoP / Business Affairs | A..e B....ff 仅限订阅者 |
| Head of Production | C....ea Sc.....ing 仅限订阅者 |
| 制片 | D...d L....rt 仅限订阅者 |
| Founder / CCO | ..a L...a S...s 仅限订阅者 |
| Partner / COO | ..e S...�s 仅限订阅者 |
| Managing Director / ESG | A..a S...�s 仅限订阅者 |
| Senior Service Producer | C...os E....da 仅限订阅者 |
| 剪辑师 | K...e C..i 仅限订阅者 |
| Managing Director | L...a Ma....ey 仅限订阅者 |
| Editorial Company Executive Producer | Je....er J....on 仅限订阅者 |
| Assistant Editor | J...e R....rd 仅限订阅者 |
| VFX Company | P....ge .A 仅限订阅者 |
| Managing Director | C...s H....we 仅限订阅者 |
| 2D Lead | J...in K..l 仅限订阅者 |
| VFX Producer | S...a Mar......ska 仅限订阅者 |
| 着色 | C....ny . 仅限订阅者 |
| Colorist | B...n S....er 仅限订阅者 |
| Executive Producer Color | M...o .e C...ro 仅限订阅者 |
| 音频后期制作 | Ov.....st M...c . S...d 仅限订阅者 |
| Engineer/Mixer | M..t Wh.....th 仅限订阅者 |
| Music Supervision | .L H...es 仅限订阅者 |
