Contact Information

One Shockoe Plaza
Richmond Virginia 23219-4132
美国
电话: (+1) 804 698 8000

Basic Info

核心能力: 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 搜索引擎优化, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 媒介购买/企划, 企业传播, 人力资源/培训, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, 战略与策划, 多元文化市场营销

成立年份: 1965

员工: 400

奖项: 328

创意作品: 683

客户: 27

The Martin Agency

One Shockoe Plaza
Richmond Virginia 23219-4132
美国
电话: (+1) 804 698 8000
Liz Toms

Liz Toms

SVP | Director of Business Development

电话: 804-698-8542

About The Martin Agency

We are more than 400 employees from 23 different countries. We are creatives, UX planners and number crunchers. We are mustaches, fixed gear bikes and cardigans. But we are also Jeeps, top 40 lists and the occasional selfie. Not only do we consistently draw fresh talent from around the world, our people stick around. And if you begin to look at some of the players on our team, they represent more than 100 years of combined Martin experience. 

Our strength lies not in a type of account, category or even a style of work. Our strength is our ability to help brands find and tap into new energy. Energy that fuels growth, powers big ideas and breathes new life into the relationship between the brand and consumers.

We’ve created new energy for brands across industries, from consumer packaged goods and retail to financial services and car insurance.

We brought the wonder back to Oreo, helping the world’s leading cookie capture new share and a double-digit increase in consumption around the world. We found GEICO’s sense of humor and helped the company grow from the #8 to the #2 insurance company in the U.S. We helped transform UPS from the world’s leading shipping company to the world’s leading supply chain and logistics provider by asking, “What can Brown do for you?” and injected a sense of humanity into the world’s largest company, Walmart.

We create energy in ways far beyond traditional advertising. We’ve created a line of paint, a comprehensive design website and a platform for community engagement for Benjamin Moore. We designed a digital experience around the Cuban Missile Crisis for the JFK library that became the most awarded digital experience in the world in 2013 and is still being used as a teaching aid today. And we challenged consumers to think about faucets in a different way, commissioning famous jewelry designers from around the world to create statement piece necklaces based on Moen’s designs. 

语言

英文, 西班牙文, 法文, 德文, 葡萄牙文, 加泰罗尼亚文, 古吉拉特文, 希伯来文, 印地文, 日文, 波兰文, 斯瓦希里文, 瑞典文, 泰文
公司哲学与竞争优势

We believe that in every category, for every company, at any given time, there are opportunities for dramatic growth. We also believe that these opportunities lie not in completely overhauling the brand, but by building on assets that already exist. Too often, in pursuit of new growth, marketers reposition their brand from “A” to “B.” But by telling a customer who values you for A that you’re not A anymore, you’re putting that customer at risk. This approach bets that the incremental revenue gained by the new positioning will more than make up for the lost revenue it causes. And that’s a bet no brand should have to make.

We believe there is a better way. The equities that make you great at A also make you great at B. The real opportunity is to reinterpret your existing equity so you attract new customers while deepening the commitment of existing customers, boosting sales and brand relevance simultaneously. 

网络介绍

The Interpublic Group of Companies, Inc. (IPG) is one of the big four global advertising holding companies (the others being Omnicom, WPP and Publicis). It is headquartered in New York City and is the parent company of advertising and marketing services agencies around the world, including The Martin Agency.

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