TOP5
TOP
5
Best ads of the week (in French)
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns

1

Heineken - Laundromatch

Quand avec le décalage horaire, le seul endroit pour profiter d'une ambiance de groupe pour voir les matchs de la Champions League, c'est la laverie ouverte 24h/24.

标题Laundromatch
广告公司
广告战役 Laundromatch
广告主 Heineken
品牌 Heineken
首次发布日期 2024 / 4
行业领域 啤酒,苹果酒
媒体类别 事件
长度
Marketing Director
Brand Director
Communications Manager
Marketing Director
Brand Manager
Brand Manager
Brand Manager
Brand Manager
Brand Executive
执行创意总监
创意总监
联合创意总监
联合创意总监
Design Director
2

Interbev - Eat Like Your Avatar

La nourriture est souvent un élément important pour la santé de votre avatar de jeux vidéos. Interbev, la collective de la filière bovine a invité un gameur a manger comme son personnage et a documenté cela.

标题Eat Like Your Avatar
广告公司
广告战役 Eat Like Your Avatar
广告主 Interbev
品牌 Interbev

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首次发布日期 仅限订阅者
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 互动
长度
President M....eu Pl....rd 仅限订阅者
President Ma....eu E...im 仅限订阅者
首席创意官 Ma....eu E...im 仅限订阅者
美术指导 T...as Ch....ay 仅限订阅者
文案 q....in b....te 仅限订阅者
Business Director R...in B....au 仅限订阅者
客户经理 M....ry ..w 仅限订阅者
客户主管 F...ix B....on 仅限订阅者
Head of Production A....lie A...rt 仅限订阅者
客户助理 S....nn B....ïb 仅限订阅者
动作设计 Q....in L..r 仅限订阅者
Sound Designer N....as B....el 仅限订阅者
3

Ariel - How Strong is Your Home Team?

Quand une femme refuse finalement une opportunité professionnelle car elle a la charge mental du foyer à supporter ? Ariel poursuit son engagement à faire partager au mieux cette charge entre l'homme et la femme.

标题How Strong is Your Home Team?
广告公司
广告战役 HomeTeams. #ShareTheLoad
广告主 Procter & Gamble
品牌 Ariel
首次发布日期 2024 / 4
行业领域 清洁用品、肥皂、洗涤剂
媒体类别 Branded Content
长度
Chief Marketing Officer (CMO)
首席创意官
4

Vienna Tourist Board - Microdose Vienna

Une manière très originale de tester et expérimenter l'univers et la culture de la capitale autrichienne.

标题Microdose Vienna
广告公司
广告战役 Take A Trip To Vienna
广告主 Vienna Tourist Board
品牌 Vienna Tourist Board
首次发布日期 2024 / 4
行业领域 目的地(国家与地点)
剧情简介 Vienna. Known for its opulent architecture, artistic and musical excellence, its illustrious history, outstanding culinary creations and remarkable thinkers, the city of Vienna is so abundant that for some, it can almost feel overwhelming. That is why the Vienna Tourist Board has created a novel way to prepare yourself for the full experience: microdose vienna. A profoundly introspective product innovation playing on the fashionable practice of microdosing, giving you the chance to take a ‘trip’ to Vienna.
In close collaboration with Vienna’s renowned pharmacy Saint Charles Apothecary, six unique Viennese experiences were condensed into six digestible micro-doses. Each micro-dose containing an ingredient directly sourced from a prestigious Viennese institution reaching from Gustav Klimt’s iconic art, the city’s best vineyards, the esteemed Wiener Symphoniker, the Giant Ferris Wheel – the oldest of its kind – to Sigmund Freud and the regal Spanish Riding School.
List of all Viennese micro-doses:
· Klimt’s Reflection: a pill that contains dust particles from Gustav Klimt’s Portrait of Emilie Flöge, extracted during the cleaning process.
· Lifting Spirit: a capsule that contains genuine tartaric acid crystals, a byproduct of the winemaking process, from Viennese field blend Wiener Gemischter Satz.
· Spinning the Wheel: a pill that contains pieces of a steel cable from Vienna’s iconic Giant Ferris wheel placed in ink, delicately applied.
· Viennese Vibrations: a capsule that contains captured pulses from a timpani played in an orchestral setting by the Wiener Symphoniker.
· Tune into Freud: a capsule that contains the abstract essence of Freud’s wisdom, absorbed during the time it spent in storage in Freud’s personal safe.
· Regal Strength: a capsule that contains the essence of Lipizzaner stallions’ sweat harvested after a training session at the Spanische Hofreitschule in Vienna.
Created in a limited edition of 380 sets, "microdose vienna” has been sent to selected media representatives and content creators from the USA and UK along with an invitation to finally take a trip to Vienna. The target audience in the USA and UK can also win sets through the official landing page 
Norbert Kettner, CEO of the Vienna Tourist Board comments: “We are thrilled to launch 'microdose vienna,' a unique campaign that embodies Vienna's innovative spirit and cultural richness. Through this initiative, we invite the global community to sample a taste of our city's essence, aiming to create a meaningful connection with Vienna. We want to share a piece of our city's soul in a novel way, proving that even a small dose of Vienna can be profoundly captivating. We look forward to welcoming visitors to explore the full beauty and depth of our city." Before taking "microdose vienna" it is important to notice that this product should preferably be consumed during introspective moments, at one’s own risk and by taking into account that it could stir one possible side-effect: A subtle longing for truly exceptional experiences only a real trip to Vienna could satisfy.
媒体类别 Web Film
长度
市场 美国, 英国
更多信息 https://www.wien.info/en/microdose
首席创意官
首席创意官
执行创意总监
创意总监
美术指导
文案
客户经理
客户经理
制作公司
Director of Brand Management
Brand Communications Director
Campaign Management
Campaign Management
5

St John Western Australia - Anyone Can Save a Life (90s)

Quand on peut tous être un jour être obligé d'accomplir un simple acte qui peut sauver une vie.

标题Anyone Can Save a Life (90s)
广告公司
广告战役 Anyone can save a life (90s)
广告主 St John Western Australia
品牌 St John Western Australia
首次发布日期 2024 / 4
行业领域 道路安全
媒体类别 电视
长度
Managing Director
Business Director
Business Director
首席创意官
Head of Production
美术指导
文案
Head of Design
制作公司
Head of Brand
Campaign Director
导演
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