Roman Carlo Olivarez
Executive Creative Director at MullenLowe TREYNA
Mandaluyong City, 菲律宾
标题Axe You Masterclass
广告主 Unilever
品牌 Axe
首次发布日期 2019 / 1
剧情简介 Girls, humor, basketball - these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover more substantial within themselves?

Introducing Axe Masterclass. A series on online and on-ground classes headed by four local influencers that are based heavily on the top 4 new passion points we discovered for men.

Students who finished on top of each class were given a chance to collab with their mentors, a film grant, and even a job offer. Masteclass videos were also produced online to reach more men.
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