| 标题 | The Right to Care Card (board) |
| 广告公司 | MullenLowe TREYNA |
| 广告战役 | The Right to Care Card |
| 广告主 | Quezon City Local Government |
| 品牌 | Quezon City Local Government |
| 首次发布日期 | 2024 / 2 |
| 行业领域 | 政府与其他机构 |
| 剧情简介 | In the Philippines, it’s illegal for queer couples to make decisions for each other during medical emergencies. Hospitals only allow the next-of-kin to do this. To remedy this healthcare injustice, The Quezon City government launched The Right to Care card during Southeast Asia’s biggest Pride March. This card repurposes a Special Power of Attorney (legal document commonly used in financial transactions) into portable proof that grants LGBTQ couples decision-making rights during medical emergencies. 50% of Pride-content on Twitter was about the card, with 132 organic media pick-ups and 85.2 million organic impressions. The inaugural batch started with 1,462 registrations and is still increasing daily. Department of Health and Commission on Human Rights declared national support. Other cities work to implement the card, too. |
| 媒体类别 | 案例研究 |
| 首席创意官 | Abi Aquino |
| 执行创意总监 | Roman Carlo Olivarez |
| 创意总监 | Mylo De Borja |
| 美术指导 | Adrian De Guzman |
| Creative Lead | Leigh Reyes |
| Client Services Director | Aimee Sarmiento |
| 客户总监 | Trina Nadela |
| 客户经理 | Pau Frayco |
| 客户经理 | Kryzzle Gaspay |
| 创意总监 | Jopy Arnaldo |
| 美术指导 | Krystel Ybañez |
| 文案 | Paulo Dela Rosa |
| 文案 | Xanti Gonzales |
| 文案 | Jam Pascual |
| 文案 | Julian Bato |
| PR Director | Tricia Kiocho |
| PR manager | Gerald Lim |
| Media Relations | Iris del Fierro |
| Media Relations | Nikka Ramos |
| Chief Technology Officer | Francis Bautista |
| Developer | Rhea Etable |
| UI Designer | Cristina Guanzon |