Roman Carlo Olivarez
Executive Creative Director at MullenLowe TREYNA
Mandaluyong City, 菲律宾
标题Surf Labahan (Surf Laundry Park)
广告主 Unilever
品牌 Surf Detergent
首次发布日期 2016 / 1
剧情简介 Unilever constructed Surf Labahan (Surf Laundry Park), a filtration system that recycles grey water using debris left behind by typhoon Haiyan. Typhoon Haiyan destroyed entire communities in the central Philippine provinces of Samar and Leyte, and water supply in all affected areas was limited and sporadic.

Surf Labahan generates approximately 153 liters of recycled water per day for laundry use, so the limited supply of fresh water could be used for drinking and cooking instead. With simple technology, Surf was able to make every drop of water count, making laundry sustainable, one wash at a time.
媒体类别 户外广告
长度
创意总监

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