| 标题 | Make Every Moment Playful |
| 广告公司 | Publicis Indonesia |
| 广告战役 | Make Every Moment Playful |
| 广告主 | Mondelez |
| 品牌 | Oreo |
| 首次发布日期 | 2020 / 9 |
| 行业领域 | 饼干，面包，燕麦饼 |
| 广告口号 | Make Every Moment Playful |
| 剧情简介 | A mega 6 seconder P@S campaign for YT, IG and FB based on people's specific interest. |
| 哲学 | Make Every Moment Playful. Well literally. We created a campaign based on Personalisation at scale (P@S) approach to reach our consumer based on their interest to make their every moment playful which is eventually the brand’s moto also. The content was tailored, meaningful and relevant customer communication. It was more relevant than ever during the lock down period. We created clusters and micro cluster based on people’s interest and served our content based on that. EXECUTION: A mega 6 seconder campaign for FB, IG and YT. 18 master and unique content which then multiplied into 400 plus assets got served in SEA. E.g. If someone likes Action movies or searching for it - Our action content popped up in their feed or got served as pre roll. If someone was interested in horror movies or TV serials then our horror content got served to them. |
| 问题 | During this pandemic people started spending more time on their mobile and laptop. They had now more time to explore their interests. The challenge was to be relevant and blend in with people’s interest and get the brand closer to them. Another challenge was large scale traditional execution since everything was shut. |
| 媒体类别 | Pre-Roll |
| 长度 | |
| 市场 | 马来西亚, 菲律宾, 新加坡, 泰国, 越南 |
| Chief Executive Officer (CEO) | Brian Charles Capel |
| Managing Director | Sony Nichani |
| 执行创意总监 | Ravi Shanker |
| Chief Strategy Officer | Shailesh Iyer |
| 美术指导 | Ismiranti Kinanti |
| 文案 | Pingkan Lumanauw |
| 文案 | Desti Srikandi |
| 设计师 | Tori Soekarno |
| 战略企划 | Bilal Abdulrachman |
| 客户主管 | Karina Devi |
| 项目经理 | Merry Gultom |
| 项目经理 | Vidiyanti Shariff |
| Media (Agency side) | Jaswinder Kaur |
| Media (Agency side) | Heta Sampat |
| Media Team | Hazlin Salleh |
| Production (Agency) | Lolita Ham |
| 执行制片 | Thakon Prateepratana |
| Production (Agency) | Prodigious Bangkok |
| 制片 | Nirumon Sayaviboon |
| Director/ Production Co | Annop Suthikritiya |
| 摄影指导 | Noppadol Veshvong |
| 剪辑师 | Thanakorn Leeramass |
| Online Artist | Itsara Unnawasakul |
| Sound Engineer | Kris Kovitjaturapatara |
| 媒介公司 | Publicis Media SEA |
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Madhub
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- 广告公司:
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