| 标题 | Taste of Japan |
| 广告公司 | Leo Burnett Indonesia |
| 广告战役 | Say it perfectly |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| 首次发布日期 | 2021 / 7 |
| 行业领域 | 餐馆与快餐 |
| 广告口号 | The perfect taste of Japan. So say it perfectly. |
| 剧情简介 | Two Japanese iconic character teaches an Indonesian couple how to pronounce the food items from Japan Menu perfectly. Since McD's Japan Menu brings perfect taste of Japan. |
| 哲学 | Indonesians love all things Japanese but struggle to get their pronunciation right. Understanding the importance of authenticity., we tapped into the perfection of the menu The Taste of Japan menu to challenge consumers to call it in the right way. Enjoyment is only complete when you get the Pronunciation right. Building drama with use of popular Japanese metaphors to drive the message, the campaign extends across all media. The creative idea was able to solve this issue, as well as the main one of getting the pronunciation right. |
| 问题 | McDonald’s Indonesia has brought back it’s limited edition Taste of Japan menu. But the food names are so uniquely Japanese they are also hard to remember and also pronounce, unlike the Big mac, for instance. |
| 媒体类别 | 电视 |
| 长度 | |
| 执行创意总监 | Ravi Shanker |
| ACD | Dafi Alfadila |
| 美术指导 | Agung Wimadhiputra |
| 文案 | Amytha Dewi |
| Client Services Director | Anne Aryanti |
| 客户经理 | Bayu Fachran |
| Chief Strategy Officer | Shailesh Iyer |
| Planning Manager | Sakshi Sharma |
| 广告公司制片 | Budiarto Lambot |
| 制作经理 | Widya Kusumawati |
| 制作经理 | Maria Sinaga |
| 执行制片 | Thacksakorn Pradubpongsa |
| 导演 | Kiran Koshy |
| 剪辑师 | Dave Singh |
| 后期制作 | Itsara Unnawasakul |
| 广告经理 | Michael Hartono |
| 广告经理 | Caroline Kurniadjaja |
| 广告经理 | Rio Hastowo |
| Chief Executive Officer (CEO) | Sony Nichani |
| 制作公司 | Triton Thailand |
| 制作公司 | Prodigious Thailand |
| 摄影指导 | Rapatchanun Cochaputsup |
| 制作公司制片 | Chalongrat Inchan |
| 后期制作 | Prodigious Thailand |
| 音效 | TwoAm Music Global |
More Work
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- 品牌:
- Oreo
- 广告公司:
- Publicis Indonesia
Madhub
- 品牌:
- Kasikornbank
- 广告公司:
- Grey (Thailand) Ltd.