Ross Neil

Ross Neil

Executive Creative Director at WCRS
London, 英国

概要

What does Creating Work People Care about mean to you?
I really believe that people in the UK don't like being sold to. But they do like being entertained. I think we need to apply the filter to all our work “would I stop to engage in that?” and ultimately would that be a rewarding experience? People now have the luxury to skip advertising so making things ever more meaningful to consumers is paramount. So whether it’s making people look at a brand in a different light or reminding them they used to love a brand, we’ve just got to make people stop outside our shop window and press their faces against the glass (and then press like, then tweet, then post, then retweet etc.)

8042 Garden

Garden

品牌:
B&Q
广告公司:
WCRS
6818 Kitchen

Kitchen

品牌:
B&Q
广告公司:
WCRS
3851 Red Mini

Red Mini

品牌:
Churchill Insurance
广告公司:
WCRS
7114 For Living 2

For Living 2

品牌:
BUPA
广告公司:
WCRS

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