标题 | Get a Flat |
广告公司 | Jellyfish |
广告战役 | Get a Flat |
广告主 | BNP Paribas |
品牌 | BNP Paribas |
首次发布日期 | 2023 / 7 |
行业领域 | 银行、金融、法律和保险 |
剧情简介 | TikTok is the go-to entertainment platform for Gen Z, but it’s also a place to vent about their struggles renting an apartment. To launch the Jeun’Appart offer from French Bank BNP PARIBAS, rapper D.ACE dropped a track inspired by their TikTok comments. This exclusive content drove a lip-sync challenge and got young people seeing BNP Paribas in a new light. |
媒体类别 | 社交媒体 |
市场 | 法国 |
Managing Director/Partner | Sandrine Reinert |
Director/Executive Creative Director | Thomas Guilhot |
Director/Executive Creative Director | Alexandre Boutry |
Designer/Art Director | Thibaut Samter |
Creative Director, Copywriter | Florian Kunlin |
VP Brand Strategy | Michael Edery |
Brand Strategy Director | Simon Athlan |
Content Director | Pierre-Jean Ricini |
Social/Content | Marine Terrasse |
Client Partner | Raphaëlo Fiorentino |
Account Director | Olivier Chevallier-Winters |
Project Manager | Lucie Porentru |
Production (Agency) | Cream Paris |
Talent agency | DAT-WAY |
Artist | D.Ace |
Director | Wictor Piper |