| 标题 | Behind the hashtag: #Familylove |
| 广告公司 | Jellyfish |
| 广告战役 | Behind the hashtag |
| 广告主 | United Nations High Commissioner for Refugees UNHCR |
| 品牌 | UNHCR |
| 首次发布日期 | 2023 / 8 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | Behind our favorite hashtags, another reality |
| 剧情简介 | The UNHCR has commissioned the agency Jellyfish to create a new, visually striking communications campaign. "Behind the Hashtag" began on 23th August throughout France and will be visible until the end of the year. The idea: take the most frequently used hashtags on social networks to raise awareness about the startling daily lives of millions of people around the world and to collect donations. Because the plight of uprooted people, forced to flee their homes because of conflict, persecution or climate change, deserves as much visibility as the millions of hashtag mentions. |
| 媒体类别 | 户外广告 |
| 市场 | 法国 |
| Managing Director/Partner | Sandrine Reinert |
| Director/Executive Creative Director | Thomas Guilhot |
| Director/Executive Creative Director | Alexandre Boutry |
| Designer/Art Director | Antoine Dezes-Richard |
| Art Director / Designer | Thibaut Samter |
| Copywriter / Art Director | Gauthier Lempereur |
| Copywriter / Art Director | Florian Kunlin |
| VP Strategy Director | Michael Edery |
| Content Director | Franz Miceli |
| Client Partner | Sophie Prud’Homme |
| Global Account Director | Carlotta Barbanti |
| Business Growth Director | Frank Monnier |
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