标题 | short survifood |
广告公司 | Jellyfish |
广告战役 | Survifood |
广告主 | Greenpeace |
品牌 | Greenpeace |
首次发布日期 | 2022 / 2 |
行业领域 | 慈善机构、基金、志愿者 |
广告口号 | Survifood : the next-gen food startup |
剧情简介 | Survifood is a fake food delivery platform that delivers cheap (yet nasty) food to young people. A company with an all-consuming appetite for profit and an offering which can best be summed up as: "hunger justifies the means”. Survifood holds a mirror up to society and reflects the daily lives of a hungry, poorly-fed segment of the young population of France. Greenpeace France wants to use Survifood to appeal to the presidential candidates, to elicit a reaction from the general public and to make people, especially young people, understand that food insecurity is not inevitable. Solutions do exist, for example, a social security system for food, or healthy and ethical meals priced at 1 euro in university dining halls. From the 21st February through to the 10th April 2022, Survifood, the imaginary delivery service, was supported with billboards and a full social media and influence campaign the week before the first round of the French presidential election (at the beginning of April). |
媒体类别 | 互动 |
长度 | |
Influencer Management | Webedia |
媒介公司 | 14HAUSSMANN |
美术指导 | Antoine Dezes Richard |
执行创意总监 | Thomas Guilhot |
创意总监 | Alexandre Boutry |
摄影师 | Samuel Guigues |
Brand Strategist | Michael Edery |
Client Partner | Guillaume Pommier |
文案 | Florian Kunlin |
制作经理 | Charles Pugliesi-Conti |
Managing Director | Sandrine Reinert |
美术指导 | Thibaut Samter |
Motion Designer | Yann Guillaumaux |
制片 | Sophie Scaglia |
客户总监 | Carlotta Barbanti |
Senior Production Director | Franz Miceli |
Senior Production Manager | Clara Maugein |
Social Executive Producer | Pierre-Maël Galopin |
Senior Marketing Manager | Carol-Ann Motard |
Food Stylist | Natacha Arnoult |
摄影指导 | Jean-Thomas Miquelot |
导演 | Martin Zarka |
演员/名人 | Vincent Thépaut |
音频 | Nassim El Mounabbih |
Music bookseller | Kaptain Music Library ASCAP |
Retoucher | FEEL GOOD |
制作公司 | Drapeau Noir |
音频 | Dinosaures |
Music Studio | Mawashi Production |