Florian Kunlin
Creative Director, Copywriter at Jellyfish
Paris, 法国
标题short survifood
广告公司
广告战役 Survifood
广告主 Greenpeace
品牌 Greenpeace
首次发布日期 2022 / 2
行业领域 慈善机构、基金、志愿者
广告口号 Survifood : the next-gen food startup
剧情简介 Survifood is a fake food delivery platform that delivers cheap (yet nasty) food to young people. A company with an all-consuming appetite for profit and an offering which can best be summed up as: "hunger justifies the means”. Survifood holds a mirror up to society and reflects the daily lives of a hungry, poorly-fed segment of the young population of France.

Greenpeace France wants to use Survifood to appeal to the presidential candidates, to elicit a reaction from the general public and to make people, especially young people, understand that food insecurity is not inevitable. Solutions do exist, for example, a social security system for food, or healthy and ethical meals priced at 1 euro in university dining halls.

From the 21st February through to the 10th April 2022, Survifood, the imaginary delivery service, was supported with billboards and a full social media and influence campaign the week before the first round of the French presidential election (at the beginning of April).
媒体类别 互动
长度
Influencer Management
媒介公司 14HAUSSMANN
美术指导
执行创意总监
创意总监
摄影师
Brand Strategist
Client Partner
文案
制作经理
Managing Director
美术指导
Motion Designer
制片
客户总监
Senior Production Director
Senior Production Manager
Social Executive Producer
Senior Marketing Manager
Food Stylist
摄影指导
导演
演员/名人
音频
Music bookseller
Retoucher
制作公司
音频
Music Studio

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