Creative Excellence Manager McCann CEE & Nordic Countries
at
McCann Erickson Romania, Bucharest
Bucharest, 罗马尼亚
| 标题 | Optink (135s) |
| Brief | 3 Germans die every day awaiting an organ transplant.But only 0,001% of Germans donate their organs – because of an opt-in system that requires explicit consent without keeping record of it, leaving the decision to unaware families. Yet, all it takes to opt-in is carrying proof of consent. Whatever its form.25% of Germans are inked.#OPTINK is the free tattoo to become an organ donor.A valid proof of will that allows to express consent and inform decision-makers (families).A life commitment turned into a commitment for life.+550 tattoo studios involved and transformed into organ donor recruitment centers+4500 tattoos recorded = +31500 potential lives saved+2.8bi free impressions |
| 广告公司 | McCann Worldgroup Germany |
| 广告战役 | Optink |
| 广告主 | Junge Helden |
| 品牌 | Junge Helden |
| 首次发布日期 | 2023 / 1 |
| 行业领域 | 献血、器官捐赠 |
| 剧情简介 | Every day, 3 people in Germany die awaiting an organ transplant. While 84% of Germans support organ donation, only 0,001% eventually donate. Mainly because the government maintains an "opt-in" system that requires explicit consent and fails to implement a national register. Leaving final decision makers, family members, unaware of their loved one's will. Yet, all it takes to opt-in is to carry proof of consent - whatever its form. 1 in 4 Germans are inked.#Optink, the free tattoo to become an organ donor. A proof of will. A statement. A life commitment, for life. |
| 媒体类别 | 案例研究 |
| Advertising Agency | McCann Germany |
| Lead Front-End Developer | Chris Taylor |
| Head of Print Production | Oliver Hugo |
| 执行创意总监 | Cédric Astrella |
| 执行创意总监 | Donovan Bryan |
| 联合创意总监 | Guto Kono |
| Senior Copywriter | Schakir Islamow |
| 创意总监 | Mateo Fernandez |
| Global Lead | Carmen Bistrian |
| Senior Copywriter | Gabriel Abrucio |
| Social Media Manager | Pierre-Jean Bernard |
| 首席创意官 | Julien Calot |
| Grouphead Web Development | Carsten Schneider |
| Motion Designer | Etienne Philippe |
| Group Experience Director | Darren Jones |
| Creative Excellence Manager | Connie Bedenk |
| 首席创意官 | Goetz Ulmer |
| 创意总监 | Bjoern Seib |
| 制片 | Sabine Schmalenbach |
| 创意总监 | Farah El Feghali |
| 美术指导 | Goncalo Gameiro |
| 客户总监 | Jan Wilhelm |
| Head of Project Management | Alexandra Znaty |
| 客户总监 | Hajar El Kalaji |
| Media Relations Manager | Julia Suedholter |
| Interactive Designer | Launde Morel |
| Software Engineer | Keith Charlton |
| 技术总监 | Behzad Noroozi |
| Chief Project Manager Digital | Justine Maroux |
| Project Director Digital | Duc-Huy Tran |
| Junior Account Manager | Constantin Muehlenhaupt |
| 电影 | Ian Scheer |
| 摄影师 | Dirk Laessig |
| Creative Support | Pedro Americo |
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