Creative Excellence Manager McCann CEE & Nordic Countries
at
McCann Erickson Romania, Bucharest
Bucharest, 罗马尼亚
| 标题 | The Thomy Saurk |
| 广告公司 | McCann Worldgroup Germany |
| 广告战役 | The Thomy Saurk |
| 广告主 | Nestlé |
| 品牌 | Thomy |
| 首次发布日期 | 2023 / 4 |
| 行业领域 | 调味品 |
| 哲学 | Almost 70 years ago, THOMY revolutionised the way people condiment, by taking mustard out of pots and putting it into Aluminium tubes which can be recycled multiple times. This easy to squeezy packaging innovation brought so much joy to people, that the THOMY tube quickly found itself enjoying the biggest market share in the Mustard and Mayo segments. But recently, Andrea Scholaster (Communication & Media Manager THOMY) feels that joy seems to be one of the things the world is lacking a bit at the moment. “THOMY’s been a brand that’s been bringing the joy since the 1950s, so with everything that’s gone on in the world over the last few years, we felt it was absolutely, completely, entirely necessary for us to spread a bit of joy around – even if only for a moment at mealtimes. So, instead of making another TVC, we decided to take a look at our innovative heritage and create another packaging innovation that would make saucing with the THOMY tube even more fun than it already is”. This led McCann Germany to approach THOMY with an idea to combine saucing and forking to create what they’re calling the most fun and unnecessarily efficient way to sauce a sausage and stuff. THE THOMY SAURK. Yes. A fork. That sauces. The world’s first tube-tachable snackcessory that turns THOMY tubes into a piece of cutlery that dishes out perfect amounts of THOMY and joy with every squeeze. Thanks to its German-engineering, saucestainable design, patented tube-to-tongue technology, THOMY range compatibility and joy-bringing squeeze, Verena Hensel (Communication Director THOMY, Maggi, Garden Gourmet) believes that the Saurk will not only help people connect with THOMY on a whole new level, but also influence their purchase and eating behaviours around the THOMY tube as well. “We feel that in a time where joy has never been needed more, this little fork that sauces has an important part to play. I mean just look at it. You can’t help but smile at how oddly satisfying and unnecessary it all is. You just want to squeeze it and experience it for yourself”. With THOMY planning to give away 1000 Saurks just a few weeks away from BBQ season, it’s clear that for a few lucky people, the THOMY Saurk will be an absolutely, completely, entirely unnecessarily necessary addition to all the joy that summer brings with it, but rest assured that for the rest of us, THOMY is planning more Saurk activities in the near future. To enter the competition to win 1 of 1000 THOMY Saurks, or to just find out more information, visit Thomy.de, or any of their social media channels: YouTube: @THOMYDeutschland Tik Tok: @thomy_de Instagram: @thomy_deutschland |
| 媒体类别 | 案例研究 |
| 长度 | |
| 市场 | 瑞士, 英国 |
| Agency | McCann Düsseldorf |
| Agency | Weber Shandwick - München |
| Agency | MRM Germany |
| Agency | McCann London |
| Agency | Weber Shandwick Cologne |
| Agency | Weber Shandwick - Geneva |
| 制作公司 | CRAFT |
| 广告经理 | Stefan Wagner |
| 广告经理 | Caroline Lemoussu |
| 广告经理 | Jeanne DuPasquier |
| 广告经理 | Tobias von Rohr |
| 广告经理 | Andrea Scholaster |
| 广告经理 | Verena Hensel |
| Global Executive Creative Director | Adrian Botan |
| 执行创意总监 | Donovan Bryan |
| 创意总监 | Marion Bryan |
| Senior Copywriter | Jonathan Dennis |
| Senior Art Director | Sunet Willemse |
| Motion Designer & Editor | Jordon Marais |
| Senior Account Manager | Corinna Heinmoeller |
| Creative Excellence Manager | Connie Bedenk |
| 首席创意官 | Goetz Ulmer |
| German Transcreation | Thomas Auerswald |
| 执行创意总监 | Alexander Holtz |
| Motion Designer | Jan-David Winter |
| Senior Art Director | Katharina Wersdoerfer |
| Senior Application Engineer | Juergen Bogendoerfer |
| Management Supervisor | Henrike Mertens |
| Management Supervisor | Susanne Thill |
| Head of Insights and Channel Planning | Ivana Uspenski |
| Planning Director | David Braun |
| Retoucher | Joseph Rakosi |
| Creative Support | Bjoern Seib |
| Creative Support | Rainer Klehn |
| Manager, Client Experience | Hannah Stumpf |
| 客户总监 | Johanna Larem |
| 客户总监 | Emanuel Rilling |
| Senior Manager, Media Relations | Madita Kramer |
| Chief Executive Officer (CEO) | Ilan Schaefer |
| PR & Communication Manager | Alice Reindlová |
| Chief Communication and Culture Officer | Petra Strobl |
| Global Lead, Director of Product Excellence | Carmen Bistrian |
| Manager, Media Relations | Ingrid Heinrich |
| Junior Associate | Clara Cadet |
| Head of Production | jonathan helmer |
| Line Producer | Marian Panzer |
| 摄影指导 | Matthias Miemczyk |
| Sound Engineer | André Weigel |
| Assistant Camera | Ben Lechtenberg |
| Motion Designer | Mathias Boyungs |
| Colorist | Biggi Klier |
| Post-production Producer | Sabine Schmalenbach |
| 摄影师 | Michael Godrabreli |
| Assistant Photographer | Kevin Ueffing |
| Production Manager, Photo | Jenny Godenschwager |
| Head of Art Buying | Tina Krakow |
| Team Lead Photo Production | Kai Martin |
| Team Lead Photo Production | Vera Tröger |
| Styling | Chana Altherr |
| Hair and Makeup | Eva Maria Pilartz |
| Influencer Management | madaly GmbH |
| Influencer | Oluyomi Scherrer aka Thispronto |
| Influencer | Malte Katenbrink |
| Influencer | Anna Thoma |
| Influencer | Maximilian Wefers |
| Model | Leonard Kuhnen |
| Model | Cheyenne Gorsic |
| Model | Kevin Ueffing |
| Model | Alessandro Comune |
| Model | Carmen B. |
More Work
SEE ALLOpt-Ink
- 品牌:
- Junge Helden
- 广告公司:
- McCann Worldgroup Germany
Reef Relief
- 品牌:
- Eilat
- 广告公司:
- McCann Demand
Bordeaux 2050 (vf)
- 品牌:
- AJE
- 广告公司:
- McCann Paris