Guto Kono

Guto Kono

Associate Creative Director at McCann
Frankfurt, 德国

概要

Hello! My name is Guto Kono. I was born in Brazil.
I'm passionate for advertising, art and meeting different cultures.
I had the experience and the happiness working with amazing partners
in advertising market around the planet.
South Korea, Mexico and now in Germany.
I always think about my next steps
and the big challenges left to face.


Awards: Cannes, One Show, Creation Club of São Paulo, El Ojo, FIAP, New York Festival, London Festival, Effie Awards.

Skills

Positions

Associate Creative Director
Frankfurt am Main, 德国
2020 - Present (4年3个月)
From March 2020 I have joined McCann worldgroup as Associate Creative Director working for global brands such Opel, Mastercard, Sagrotan, Aldi, Qualcomm. Creating and developing campaigns for digital and ATL, BTL platform. Leading the production process to delievery the assets for the global marketing.
Associate Creative Director
Mexico City, 墨西哥
2019 - 2020 (1年)
Serving major brands such as Ford Motors, Pepsico and Saba. Responsible for creating concepts, digital campaigns and ATL. Guiding the team from ideation to execution with inputs, insights and art direction.
Group Creative Director
Mexico City, 墨西哥
2017 - 2019 (2年)
Group Creative Director responsible to lead the creative team for creating and developing on line and off line campaigns for global brands such Cadillac car brand and Corona beer.
Guiding the production process and working with the best global productions.
Senior Art Director
São Paulo, 巴西
2016 - 2017 (1年)
2016
Cheil Brasil - Creative lead developing digital campaigns for Samsung, Adidas and others clients. Presenting to the client the creative work teaming up with the digital planning strategy.
Committed to winning pitches, we conquer important digital projects and produce and develop them to increase the brand awareness and the audience engagement.
Senior Art Director
São Paulo, 巴西
2015 - 2016 (1年)
Responsible for creating campaigns for big clients such Heineken, Procter & Gamble and Nestlé. Supporting the planning team to assembly the strategy. Leading the producing of the digital and ATL campaigns.
Art Director
São Paulo, 巴西
2007 - 2015 (8年)
Developing campaigns for brands such Claro Telecomunications, Philips, Dove, Coca Cola, Hellman's, Jac Motors. Responsible to supervise the asset’s delivers for the brazilian market from the Claro client.
Shaping the strategy and brief, leading the concepting, crafting and execution of award-winning projects and campaigns real people actually care about.

Other professional activities

ACT Submission 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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