L'Oréal - "Lipstick"

McCann Düsseldorf

McCann Düsseldorf Düsseldorf, 德国

6266

标题	Lipstick
广告公司	McCann Düsseldorf
广告战役	This is an ad for men
广告主	L'Oréal
品牌	L'Oréal
首次发布日期	2019 / 3
行业领域	化妆品、美容产品及香水
广告口号	Hire more women in leadership roles. We are all worth it
哲学	The sad truth about gender equality in Germany: Men dominate the management and executive boards - with 91.4%. Time to prove that women belong in leadership too. Based on a data project, L'Oreal Paris collected and analyzed several studies and data sets with results that led to the first cosmetic advertising for men. Simplified infographics with products prove that women belong in leadership roles. For good reasons: With women in 30% of management positions profitability increases by 15%. They perform 24% better in management reviews. And help to develop more innovations, for example with 20% more patents per year. All this speaks a clear anguage...which is also understood by the decision-makers in listed companies: men.
媒体类别	平面
首席创意官	Sebastian Hardieck
执行创意总监	Serdar Kantekin
文案	Schakir Islamow
美术指导	Berkant Yerli
Artworker	Jonas Boamah
Retoucher	Martin Komora
Digital Retouch	Max Hornäk
Print Producer	Oliver Hugo
摄影师	Thomas Steuer
Client Services Director	Sabine Bülow
客户经理	Katrin Weber
Brand Strategy Director	Christian Bihn
战略企划	Deborah Schaper