标题 | Billboard |
广告公司 | McCann-Erickson Frankfurt |
广告战役 | Don't unlock tragedy |
广告主 | Auto- und Reiseclub Deutschland |
品牌 | ARCD |
首次发布日期 | 2021 / 4 |
行业领域 | 运输、旅行及旅游 |
广告口号 | Accessing your phone can take up to two seconds. Don't unlock and drive. |
剧情简介 | Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen. To bring this idea to life, we used a real smartphone layout, where each number/image represents one step forward in time, implying that a couple of microseconds on the screen equals to several meters in the road. Although short, that time can prove fatal to anyone or anything in the way. |
媒体类别 | Billboard |
执行创意总监 | Donovan Bryan |
Managing Director | Jens Eberth |
美术指导 | Martino Monti |
首席创意官 | Sebastian Hardieck |
创意总监 | Damian Nunez |
Communications Director | Jerome Cholet |
文案 | Belen Russomanno |
首席创意官 | Goetz Ulmer |
客户经理 | Corinna Heinmoeller |
Communications Manager | Karin Stelzner |
摄影师 | Matthaeus Walotek |