标题 | Unlock tragedy: blue |
Brief | Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen.The ad shows the tapping necessary to unlock a cellphone. Each number/image represents one step forward in time, implying that a couple of microseconds on the screen equals to several meters in the road. Although short, that time can prove fatal to anyone or anything in the way, harming any biker, pedestrian, car or pet that one might encounter |
广告公司 | McCann-Erickson Frankfurt |
广告战役 | Don't unlock tragedy |
广告主 | Auto- und Reiseclub Deutschland |
品牌 | ARCD |
首次发布日期 | 2021 / 4 |
行业领域 | 运输、旅行及旅游 |
广告口号 | Accessing your phone can take up to two seconds. Don't unlock and drive. |
剧情简介 | Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen. To bring this idea to life, we used a real smartphone layout, where each number/image represents one step forward in time, implying that a couple of microseconds on the screen equals to several meters in the road. Although short, that time can prove fatal to anyone or anything in the way. |
媒体类别 | 平面 |
文案 | Belen Russomanno |
美术指导 | Martino Monti |
创意总监 | Damian Nunez |
首席创意官 | Goetz Ulmer |
首席创意官 | Sebastian Hardieck |
Managing Director | Jens Eberth |
客户经理 | Corinna Heinmoeller |
Communications Manager | Karin Stelzner |
Communications Director | Jerome Cholet |
摄影师 | Matthaeus Walotek |
执行创意总监 | Donovan Bryan |