| 标题 | Unlock tragedy: car |
| 广告公司 | McCann-Erickson Frankfurt |
| 广告战役 | Don't unlock tragedy |
| 广告主 | Auto- und Reiseclub Deutschland |
| 品牌 | ARCD |
| 首次发布日期 | 2021 / 4 |
| 行业领域 | 运输、旅行及旅游 |
| 广告口号 | Accessing your phone can take up to two seconds. Don't unlock and drive. |
| 剧情简介 | Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen. To bring this idea to life, we used a real smartphone layout, where each number/image represents one step forward in time, implying that a couple of microseconds on the screen equals to several meters in the road. Although short, that time can prove fatal to anyone or anything in the way. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 执行创意总监 | Donovan Bryan |
| Managing Director | Jens Eberth |
| 美术指导 | Martino Monti |
| 首席创意官 | Sebastian Hardieck |
| 创意总监 | Damian Nunez |
| Communications Director | Jerome Cholet |
| 文案 | Belen Russomanno |
| 首席创意官 | Goetz Ulmer |
| 客户经理 | Corinna Heinmoeller |
| Communications Manager | Karin Stelzner |
| 摄影师 | Matthaeus Walotek |
More Work
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- 品牌:
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- 广告公司:
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- 广告公司:
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- 广告公司:
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- 广告公司:
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