| 标题 | ALDI Fireworks Planner |
| Brief | Germany is one of very few countries in the world where individual fireworks are still allowed on New Year’s Eve.Everyone over 18 can legally buy fireworks on the last three days of the year. For retailers this is a multi-million dollar business opportunity.Just as in many other countries testing fireworks is legally not possible. That’s why ALDI gave people a fun opportunity to digitally configure their special New Year’s Eve fireworks.The online configurator allowed users to create their own fireworks choreography by selecting and combining single products. After the configuration process users could launch their personal choreography and watch it in real-time with real-life film sequences and sounds. They could configure until the display matches their wishes.Finally customers could put their selected articles on their hit list, print them out or share them by email or WhatsApp and use them to buy the items. |
| 广告公司 | McCann Worldgroup Germany |
| 广告战役 | ALDI Fireworks Planner |
| 广告主 | Aldi |
| 品牌 | ALDI New Year's eve fireworks sale |
| Posted | 11月 2018 |
| 行业领域 | 百货公司、超市 |
| 剧情简介 | In Germany, the sale of fireworks is strictly regulated and may only be sold on the last three days of the year. |
| 媒体类别 | Applications |
| 制作公司 | Nhb Studios |
| 美术指导 | Chi-Chun Man |
| Frontend Developer | Felipe Gutierrez |
| 文案 | Hans-Peter Junius |
| 文案 | Christian Metz |
| Head of Production | Klaus Flemmer |
| 项目经理 | Kristina Drewes |
| Website Lead | Marina Gnann |
| Technology Director | Matthias Moerstedt |
| 执行创意总监 | Michael Funk |
| 美术指导 | Nina Jaenicke |
| Team Lead Activation | Nina Niesen |
| 创意总监 | Rainer Klehn |
| 创意总监 | Alice Rzepka |
| Project Lead Digital | Ramona Maier |
| 客户企划 | Ramona Schuetter |
| 首席创意官 | Sebastian Hardieck |
| Client Services Director | Tim Schmitz |
| Creative Agency | The Back Room McCann |
| Chief Creative Officer | Sebastian Hardieck |
| Creation Lead | Michael Funk |
| Creative Direction | Alice Rzepka |
| Creative Direction | Rainer Klehn |
| Art Direction | Chi-Chun Man |
| Art Direction | Nina Jaenicke |
| Copywriting | Hans-Peter Junius |
| Client Lead | Tim Schmitz |
| Copy | Christian Metz |
| Project Management | Nina Niesen |
| Production | Klaus Flemmer |
| Project Management | Kristina Drewes |
| Web development | Marina Gnann |
| Project Management | Ramona Maier |
| Strategy | Ramona Schuetter |
| Technology Direction | Matthias Moerstedt |
| Application Development | Felipe Gutierrez |
| Entrant Company | THE BACK ROOM MCCANN |
| Idea Creation | THE BACK ROOM MCCANN |
| Production | MRM//MCCANN |
| Additional Company | NHB |
More Work
SEE ALLBillboard
- 品牌:
- ARCD
- 广告公司:
- McCann-Erickson Frankfurt
Unlock tragedy: red
- 品牌:
- ARCD
- 广告公司:
- McCann-Erickson Frankfurt
Unlock tragedy: dog
- 品牌:
- ARCD
- 广告公司:
- McCann-Erickson Frankfurt
Unlock tragedy: car
- 品牌:
- ARCD
- 广告公司:
- McCann-Erickson Frankfurt
Freiraum
- 品牌:
- Ökologische Tierzucht
- 广告公司:
- McCann Düsseldorf