标题 | #whatnormalfeelslike |
广告公司 | Accenture Song |
广告战役 | #whatnormalfeelslike |
广告主 | Coppafeel! |
品牌 | Coppafeel! |
首次发布日期 | 2015 / 1 |
行业领域 | 疾病认知、救助机构 |
广告口号 | #whatnormalfeelslike |
剧情简介 | The national #whatnormalfeelslike campaign launched in the summer of 2014 with a series of high impact images shot by Rankin. The images featured seven bare-chested women and each body was painted with the word that best described how their boobs felt to them, such as ‘squidgy’, ‘spongy’ and ‘bobbly’. Since then, thousands of women have joined in with the campaign on social media and at events and festivals around the country. |
哲学 | The campaign aims to normalise and desexualise female breasts in order to help women to reclaim the language surrounding them, so they can be confident in describing #whatnormalfeelslike. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them. |
问题 | The campaign folllowed research with women across the UK that showed those aged between 18-30 struggle to find words to describe their boobs beyond big or small because sexualisation has led to women only thinking about theirs in terms of size. |
媒体类别 | 户外广告 |
更多信息 | http://coppafeel.org/boobs/ |
制作公司 | Jelly London |
媒介公司 | MediaCom |
PR Agency | Kaper |
摄影师 | Rankin . |
Typography | Alison Carmichael |
文案 | Paul Pearson |
美术指导 | Laila Milborrow |
客户总监 | Harriet Belsey |
客户总监 | Laura Vipond |
执行创意总监 | Caitlin Ryan |
Senior Planner | Matthew Waksman |
广告公司制片 | Amy Lonnen |
Board Director OOH | Gill Reid |
Planning Manager | Richard Beecroft |
客户总监 | Jenna Gifford |
客户经理 | Julia Kenny |