| 标题 | Turning the expected into the extraordinary |
| 广告公司 | Accenture Song |
| 广告战役 | Get Inspired - Advertising Week Europe. |
| 广告主 | Advertising Week Europe |
| 品牌 | Advertising Week Europe |
| 首次发布日期 | 2015 / 2 |
| 行业领域 | 事件/展会管理 |
| 广告口号 | Get inspired. |
| 剧情简介 | Karmarama has created a print and poster campaign to raise awareness of this year’s Advertising Week Europe. The agency’s work builds on its 2014 campaign for Advertising Week Europe by revealing the inspirations of leading figures in the creative industries. |
| 哲学 | Created by Carl Storey and Chris Godfrey, the campaign uses arresting images by the renowned photographer David Gill to dramatise quotes from influential people including Sheryl Sandberg, the chief operating officer of Facebook, chef and campaigner Jamie Oliver and the director Richard Curtis. The work breaks on 26th February and runs for four weeks. It encourages people to “get inspired” and attend Advertising Week Europe, which runs in London from 23 March to 27 March. Now in its third year, Advertising Week Europe provides a showcase for thought leadership from some of the world’s most inspiring creative and media industry leaders Matt Scheckner, the Executive Director of Advertising Week Europe, said: “Inspiration is at the heart of Advertising Week Europe. Karmarama’s evolution of our campaign, built on this very notion, absolutely nailed it; it’s fantastic work.” |
| 媒体类别 | 平面 |
| 摄影师 | David Gill |
| 创意总监 | Caitlin Ryan |
| 美术指导 | Carl Storey |
| 广告公司制片 | Amy Lonnen |
| Executive Director (Advertising Week Europe) | Matt Scheckner |
| 文案 | Chris Godfrey |
| 客户总监 | Alex Gibson |
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