Coppafeel! - " #whatnormalfeelslike"

Accenture Song

Accenture Song London, 英国

7499

该广告属于ACT Responsible项目展品

品牌: Coppafeel!
国家: 英国

广告主: Coppafeel!

标题	#whatnormalfeelslike
广告公司	Accenture Song
广告战役	#whatnormalfeelslike
广告主	Coppafeel!
品牌	Coppafeel!
首次发布日期	2015 / 1
行业领域	公共安全、保健及卫生
广告口号	#whatnormalfeelslike
剧情简介	The national #whatnormalfeelslike campaign launched in the summer of 2014 with a series of high impact images shot by Rankin. The images featured seven bare-chested women and each body was painted with the word that best described how their boobs felt to them, such as ‘squidgy’, ‘spongy’ and ‘bobbly’. Since then, thousands of women have joined in with the campaign on social media and at events and festivals around the country.
哲学	The campaign aims to normalise and desexualise female breasts in order to help women to reclaim the language surrounding them, so they can be confident in describing #whatnormalfeelslike. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them.
问题	The campaign folllowed research with women across the UK that showed those aged between 18-30 struggle to find words to describe their boobs beyond big or small because sexualisation has led to women only thinking about theirs in terms of size.
媒体类别	户外广告
更多信息	http://coppafeel.org/boobs/
执行创意总监	Caitlin Ryan
美术指导	Laila Milborrow
文案	Paul Pearson
Senior Planner	Matthew Waksman
客户总监	Laura Vipond
广告公司制片	Amy Lonnen
媒介公司	MediaCom
Board Director OOH	Gill Reid
Planning Manager	Richard Beecroft
Founder	Kris Hallenga
Brand Manager	Jamie Clews
PR Agency	Kaper
客户总监	Jenna Gifford
客户经理	Julia Kenny