Caitlin Ryan
Regional Creative Director, EMEA Facebook and Instagram at Facebook
London, 英国
标题Bobbly
广告公司
广告战役 #whatnormalfeelslike
广告主 Coppafeel!
品牌 Coppafeel!
首次发布日期 2014 / 9
行业领域 疾病认知、救助机构
剧情简介 The #whatnormalfeelslike campaign, created by Karmarama, was born after months of research and conversations with women across the UK. The research showed that women aged between 18-30 struggle to find words to describe their boobs beyond big or small. 
The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. 
哲学 The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. 
The campaign is supported by Sheridan Smith, who will be opening a pop-up shop exhibiting the images tomorrow in Brick Lane, East London. 
媒体类别 户外广告
制作公司
执行创意总监
美术指导
文案
Senior Planner
客户总监
客户总监
广告公司制片
摄影师
Typography
媒介公司
Board Director OOH
Planning Manager
PR Agency
客户总监
客户经理

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