标题 | Campbell’s pAIntings |
广告公司 | Zulu Alpha Kilo |
广告战役 | Campbell’s pAIntings |
广告主 | Campbell's |
品牌 | Campbell Company of Canada |
首次发布日期 | 2024 / 3 |
行业领域 | 食品 |
剧情简介 | Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters. |
媒体类别 | 电视 |
长度 | |
Agency | Zulu Alpha Kilo |
Creative Chairman | Zak Mroueh |
首席创意官 | Brian Murray |
首席创意官 | Jenny Glover |
联合创意总监 | Michael Romaniuk |
美术指导 | Michael Romaniuk |
联合创意总监 | Marco Buchar |
文案 | Marco Buchar |
客户经理 | Alyssa Guttman |
Executive Director | Sean Bell |
Technology | Sean Bell |
Strategy Team | Aurora Stewart de Peña |
广告公司制片 | Ola Stodulska |
广告公司制片 | Steven Czikk |
媒介公司 | Spark Foundry |
Media Team | Christina Falconer |
Media Team | Doyeon Kim |
Media Team | Varun Oza |
Post | Zulubot |
制作公司 | Zulubot |
Post | Lena Hamady |
Post | Sarah Dayus |
Online Producer | Lena Hamady |
音效设计公司 | Zulubot |
Studio | Zulubot |
Production Artist | Mila Lukezich |
Executive Strategy Director | Heather Segal |
Public Relations | spPR |
PR | Sonia Prashar |
PR | Aileen O’Sullivan |
PR | Nikita Shivdasani |
剪辑师 | Oren Michaels |
Mix Engineer | Oren Michaels |
Studio Manager | Sandra Noto |
Studio Manager | Henry Eugenio |