| 标题 | Worn Down by Words |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | The Micropedia of Microaggressions |
| 广告主 | Black Business and Professional Association, et al. |
| 品牌 | Black Business and Professional Association, et al. |
| 首次发布日期 | 2022 / 9 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | After launching The Micropedia, the world’s first encyclopedia of microaggressions, Canada’s leading DEI organizations sought to connect with the public and raise awareness of these everyday, harmful interactions.Due to their subtle, repetitive nature, microaggressions have been referred to as a death by a thousand papercuts. This inspired Worn Down by Words, a travelling art exhibit. Delicately crafted art pieces were created featuring layers of paper, cut to form a silhouette. Each featured a common microaggression with descending layers revealing the internalized harm. The exhibit toured public spaces and educational institutions – environments where someone may be experiencing or witnessing microaggressions.While visits to The Micropedia have been steady since launch, the impact of Worn Down by Words has resulted in significant spikes in access to the tool during exhibit periods – over 13,000 new visitors have been recorded during showings. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 音频 | Pirate Toronto |
| 首席创意官 | Zak Mroueh |
| 执行创意总监 | Stephanie Yung |
| 执行创意总监 | Christina Yu |
| 美术指导 | Andrea Por |
| 文案 | Christina Roche |
| 设计师 | Zoe Kim |
| Design Director | Jeff Watkins |
| UI / UX Designer | Damian Simev |
| Account Management Team | Rob Feightner |
| Account Management Team | Karla Ramirez |
| Account Management Team | Micheal Braithwaite |
| Planning Team | Spencer MacEachern |
| Planning Team | Adrian Ver |
| Planning Team | Patrick Henderson |
| Planning Team | Sean Bell |
| Web Producer | Kenneth Haz |
| Audio Producer | Rebecca Adams |
| Production Director | Ola Stodulska |
| Studio Director | James Graham |
| Developer | Jake Edwards |
| Developer | Kyle Collins |
| Developer | Ariana Emond |
| Production Artist | Pavel Petriycki |
| Production Artist | Mila Lukezich |
| Production Artist | Cecilia Bernasch |
| 制作公司 | Zulubot |
| 导演 | Barbara Shearer |
| 制片 | Lauren Schell |
| 制片 | Mitch Cappe |
| 制片 | Adam Palmer |
| 制片 | Jackie Pal |
| 执行制片 | Tom Evans |
| 摄影指导 | Greg Bennett |
| 剪辑公司 | Zulubot |
| 剪辑师 | Jessie Posthumus |
| 剪辑师 | Felipe Chaparro |
| 动画 | Ashlee Mitchell |
| Post-production Producer | Sarah Dayus |
| Post-production Producer | Mariya Guzova |
| Online Artist | Felipe Chaparro |
| Motion Graphics | Mike Sevigny |
| 特效 | Jay Baker |
| Colorist | Felipe Chaparro |
| Executive Audio Producer | Maggie Blouin Pearl |
| 音频工程师 | Ian Boddy |
| Audio Social | Noah Mroueh |
| 插图画家 | Nabil Elsaadi |
| 摄影师 | Arash Moallemi |
| Production Artist | Ashleigh O’Brien |
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