| 标题 | Vanback |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | Vanback |
| 广告主 | Vancity Original |
| 品牌 | Vancity Original |
| 首次发布日期 | 2023 / 6 |
| 行业领域 | 服装、服饰店 |
| 剧情简介 | Spearheaded by the Vancouver office of independent creative agency Zulu Alpha Kilo for sports apparel brand VANCITY ORIGINAL®, the initiative launched this week with a website featuring 15 VANBACK jerseys that are being offered exclusively to anyone who can pledge $200 million towards a future team. With 15 key players secured, pledges would add up to $3 billion, roughly the average valuation of an NBA team. Coinciding with NBA draft day, one of the VANBACK jerseys was delivered by security guards to the VANCITY ORIGINAL® store on Thursday night, encased in plexiglass. The price tag of $200 million raised many eyebrows. “We’re hoping this initiative will help get Vancouver back on the radar as the perfect city for a future team,” says VANCITY ORIGINAL® founder Jeff Martin. “We’ve got the fans. We just need some billionaires to help us out.” Fans can see the digital jerseys at VANBACK.ca and create their own to show their support or follow along at @teamvanback on Instagram and Twitter. The initiative’s goal is to rally fan support and get enough billionaires on board to help build a team that can take the ball and run with it. Without travelling, of course. |
| 媒体类别 | 互动 |
| 长度 | |
| 首席创意官 | Zak Mroueh |
| 执行创意总监 | Dean Lee |
| 美术指导 | Dean Lee |
| 执行创意总监 | Michael Mayes |
| 文案 | Michael Mayes |
| Managing Director | David Tremblay |
| Chief Design Officer | Stephanie Yung |
| 制作公司 | Zulubot |
| 执行制片 | Adam Palmer |
| 广告公司制片 | Tim Lynch |
| 广告公司制片 | Colleen Allen |
| Director of Integrated Production | Ola Stodulska |
| Integrated Producer | Sarah Lasch |
| Communications Director | Kelly Flynn |
| 剪辑师 | Brian Noon |
| 后期制作 | Brian Noon |
| 后期制作 | Dan McCarthy |
| 后期制作 | Colour |
| Mix Company | Noah Mroueh |
| 摄影指导 | Philip Jarmain |
| Digital Design Director | Damian Simev |
| Designer | Peter Kosciolek |
| Executive Strategy Director | Sean Bell |
| Web Developer | Kyle Collins |
| Director of Interactive Production | Ece Inan |
| Studio Artist | Jeannette Downes |
| Motion Graphics Designer | Cecilia Bernasch |
| 媒介公司 | Zulumatic |
| Head of Media | Alicia Petralia |
| Media planning/buying | Andrea Poisson |
| Community Manager | Vittoria Gibson |
| Post | Lena Hamady |
| Production Coordinator | Cara Tarbaj |
| DIT | Chris Rollett |
| Sound Mix and Design | Dave Pullmer |
| Gaffer | Steve De Zwart |
| Best Boy | Greg Milton |
| Executive Strategy Director | Erica Shalinsky |
| Web Developer | Jake Edwards |