| 标题 | Where to Settle |
| Brief | “Where To Settle” – is digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.. The comprehensive digital tool aggregates Mastercard’s transaction data & insights with customised statistics, answering the most crucial question refugees have – where to find a place to live?Basing on data and refugees’ expectations it delivers personalized job & rental offers, putting an emphasize on smaller, less overcrowded cities that could offer better opportunities.Moreover, the platform could also help local communities suffering from depopulation thus communicating the tool we reached out to local officials to pitch their cities to Ukrainian Refugees. |
| 广告公司 | McCann Worldgroup Sp. z o.o. |
| 广告战役 | Where to Settle |
| 广告主 | Mastercard |
| 品牌 | Mastercard |
| 首次发布日期 | 2022 |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | The campaign focused on SDG goal eight, 'Decent Work and Economic Growth'. |
| 问题 | Following the outbreak of the war in Ukraine, almost 10 million refugees from the occupied territories crossed the Polish border. Many found shelter in major Polish cities that were already overcrowded, causing rental hikes and increased competition for jobs - all amidst an unprecedented rise in inflation. |
| 结果 | Knowing that smaller towns afford more opportunities, Mastercard introduced the 'Where to Settle' digital platform, a comprehensive digital tool that aggregates job and real estate data, anonymous Mastercard spending insights, as well as data from the Polish Central Statistical Office. Of the 1.5 million refugees who have settled in Poland thus far, 20% have used the platform to find Polish cities outside of the major metropolitan areas to make a fresh start. The tool upholds Mastercard’s 'Data for Good' commitment to leverage data responsibly in the service of society. |
| 媒体类别 | 互动 |
| 长度 | |
| Chief Innovation Officer | Marcin Samek |
| Broadcast Producer | Damian Szojda |
| Global Executive Creative Director | John Mescall |
| 集团创意总监 | Leopold Billard |
| 集团创意总监 | Jordan Kramer |
| Chief Communications Officer | Jessica Bayat |
| Head of Design | Matt Van Leeuwen |
| 战略企划 | Maria Gajkowska |
| Managing Director | Małgorzata Tereszczenko |
| 客户经理 | Anna Sokołowska |
| Senior Account Executive | Gabriel Przyborowski |
| Traffic Manager | Jędrek Zamorowski |
| Global Executive Creative Director | Adrian Botan |
| Regional Chief Creative Officer | Adrian Botan |
| Global Executive Creative Director | Pierre Lipton |
| National Creative Officer | Catalin Dobre |
| 战略企划 | Maria Gajkowska |
| 客户经理 | Anna Sokołowska |
| Senior Account Executive | Gabriel Przyborowski |
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